Mingchen Zhu

1. Strategic Planning: Develop and implement creative strategies to identify and penetrate new markets, leveraging market trends, e-commerce seller insights, and competitive analysis to drive business growth. 2. Innovative Solutions: Collaborate with cross-functional teams to generate innovative solutions and develop new business models for SHEIN Marketplace that address market gaps, staying ahead of the competition and ensuring long-term sustainability. 3. Market Research: Conduct thorough market research to identify e-commerce trends, seller needs, and potential areas for business development, providing valuable insights to shape our product and service offerings. 4. Partnership Development: Identify, evaluate, and forge strategic alliances and partnerships that align with our company's objectives, opening new avenues for revenue generation and market expansion. 5. Relationship Management: Build and nurture strong relationships with key stakeholders, including sizable e-commerce sellers, industry influencers, and strategic partners, to enhance our brand reputation and drive business growth. 6. Sales and Negotiation: Exceed business development targets by designing strategic and creative sales plans, participating in client presentations, and negotiating complex deals to secure profitable partnerships and achieve revenue targets. 7. Performance Analysis: Monitor and analyze business development activities, market trends, and competitor strategies to identify opportunities for improvement and optimize our business development efforts.

1. Designed and executed high-impact fashion and e-commerce networking events, fostering strategic alliances with TikTok, AliExpress, and TEMU. 2. Spearheaded cross-border expansion initiatives, connecting premium fashion sellers with TikTok’s live ecosystem and e-commerce landscape. 3. Led large-scale co-branding events, facilitating business matchmaking and creating new collaboration opportunities for brands and influencers. 4. Built a comprehensive database of industry stakeholders, driving targeted outreach to fashion houses, manufacturers, and influencers. 5. Managed experiential marketing campaigns, leveraging live activations and partnership-driven content strategies to drive industry engagement.

1. Directed daily PR and influencer engagement strategies, enhancing brand sentiment by 35% through tailored communication plans. 2. Managed media and partnership outreach, securing valuable collaborations with fashion and e- commerce leaders. 3. Led crisis communication efforts, mitigating risks and maintaining a positive public image.

1. Spearheaded business development initiatives, securing partnerships with leading fashion brands to increase Trendsi’s market presence. 2. Developed high-value brand collaborations, onboarding fashion partners for TikTok live commerce and e-commerce expansion. 3. Led strategic influencer recruitment efforts, facilitating collaborations that enhanced sales conversions and brand credibility. 4. Negotiated and managed sponsorship agreements, leading to 300K+ views on Instagram and strengthening brand positioning in the market. 5. Orchestrated major U.S. trade show and exhibition participation, acquiring 2,000+ new business connections per event through targeted networking. 6. Executed the company's live broadcast project, including live broadcast product selection, advertising tweets, host training, and live broadcast platform training. The three-week project received more than 125,000 hits.

PUBLIC RELATIONS ASSISTANT Public Relations Department, Ford of China | Shanghai, China • Augmented brand exposure in collaboration with the PR team by creating and revising guide information related to the brand's new products on the media platform. • Spearheaded online copywriting promotions and internal legal brand evaluations to support legal reviews before launching new products. • Managed the proactive direction between new products and potential consumers through daily docking with the marketing and R&D departments. • Contributed to several process improvements, assisted with coordinating media events, designed and shared promotional materials, and submitted reports on industry trends and news.

PUBLIC RELATIONS ASSISTANT Public Relations Department, Ogilvy of China | Beijing (Online), China • Collaborated with the public relations think tank to successfully orchestrate the client’s advertising copy, resulting in over 200K exposure per poster. • Maintained high-efficiency collaborative liaison between the client and the PR team, promptly addressed inquiries, and efficiently mitigated crises. • Supported ongoing public relations initiatives and projects, established and implemented effective strategies to review campaign effectiveness, and submitted detailed reports on processes.

ASSISTANT SALES MANAGER Sales Department, JNBY Clothing Company | San Francisco, CA • Drove the sales of products online and in-person, boosted sales by recommending and executing effective promotional strategies, and achieved the Top 1 Sales for selling $15,000 per month. • Managed sales data for three branches, categorized products, and performed daily data analysis using appropriate tools and systems. • Spearheaded daily operations, including evaluating marketing channels, familiarizing with sales methods, and providing required reports to personnel management. • Enhanced business growth and customer satisfaction rating significantly by maintaining positive customer service and coaching sales associates in product specifications, sales incentives, and selling techniques.

RESEARCH ASSISTANT to Frederick R. Chen Settling Disputes in Authoritarian Courts: Multinational Corporations and State Capture • Investigated how foreign firms use domestic judicial institutions in autocracies to protect their interests • Composed 20-page literature review to collect useful information to support the dataset construction The research paper received the David A. Lake Award at the 2019 International Political Economy Society Conference

ADVERTISING ASSISTANT Advertising Department, One Piece Work | San Francisco, CA • Assisted in creating promotional videos and oversaw the editing process of two videos, each lasting 15-30 minutes (one of which was adopted). • Created a video showcasing the brand's tone and the company's expertise to cultivate and establish a strong emotional connection with the audience. • Facilitated successful outcomes in a fast-paced environment through proactive communication and positive feedback while fostering team collaboration and healthy work environments.

MARKETING ASSITANT Marketing Department • Immersed in brand development and company culture understanding and assisted with building the brand’s image • Helped the group design marketing plans and managed daily operations of 5 branches • Attracted over 1,000 people to participate in the marketing activities and broke the original sales record

• Selected awards: Dean’s Honors List, Fall 2019/Spring 2021 • Professional Upper Classes GPA: 4.0/4.0