Minela Durmo

I love marketing, and believe in the transformational power of ideas. What drives me is the aspiration to help our business do well by doing good. Creative marketer with proven success developing well-tested ideas and concepts executed through traditional and non-traditional channels, including TV, print, online video, social media and in-store. Collaborative leader skilled at building relationships and partnering with internal and external stakeholders, including clients, senior leaders, brand managers, vendors and partners. Through years of experience, I have mastered the art of running successful marketing campaigns and reaching out to the right audience through extensive efforts. I focus on building brilliant customers experiences, as I’ve always believed that having a brand with a personality is such an easy way to differentiate from your competition. Customers want more than great shopping . To enable this, my role is to shepherd the journey of a prospect through their entire engagement and buying experience, then through their journey as a customer. The goal is to get people to recommend you, and not just to buy from you. I love taking ideas from concept to execution and creating marketing that drives people to take action. I believe successful marketing teams are equal parts creative, process-oriented, and results-driven.