Mine Silen Karamanoğlu

Head of New Media Channels @ Hepsiburada (NASDAQ: HEPS)

About

I am a marketing executive with more than 15 years of experience. My job is creating stories and bonds between consumers and brands, keeping them alive, sustainable and sincere. In this journey I utilize hybrid capabilities to build brand strategies, manage brands and carry out 360 advertising campaigns. Coca-Cola, Fanta, Orange France, Beko, Samsung, Audi, Nissan, adidas, Nestlé, Dove, Pfizer, BNP Paribas and Groupama are some of the global accounts I have managed. Having worked for global agencies such as TBWA, Ogilvy, Marcel (Publicis FR) and McCann on challenging projects with great clients, I decided to pursue my career on the client side...

Country

Türkiye

City

Istanbul

Industry

Marketing & Advertising

Skill

Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Communications, Brand Management, Advertising, Mobile Marketing, Marketing Management, Media Planning, Creative Direction, Direct Marketing, Online Advertising, Digital Media, Corporate Communications, Google Analytics, Transmedia Storytelling, Brand Architecture, Brand Ambassadorship, Corporate Branding, Brand Strategy

Experience

Head of New Media Channels

Hepsiburada (NASDAQ: HEPS)

2025-8 - Present · 1 yr 2 mos

Head of Marketing / Hepsipay

Hepsiburada (NASDAQ: HEPS)

2023-6 - 2025-8 · 2 yrs 3 mos

Lecturer

Kadir Has University

2018-10 - 2025-6 · 6 yrs 9 mos

New Trends in Advertising I Faculty of Communication I Advertising

Head Of Marketing

BinBin

2022-1 - 2023-3 · 1 yr 3 mos

Istanbul, Turkey

Marketing Director

Hopi

2021-5 - 2022-1 · 9 mos

Istanbul, Turkey

Senior Marketing Manager

Hopi

2019-1 - 2021-5 · 2 yrs 5 mos

Istanbul, Turkey

Marketing Manager

Hopi

2016-4 - 2019-1 · 2 yrs 10 mos

Group Account Director

McCANN Istanbul

2015-2 - 2016-4 · 1 yr 3 mos

Istanbul, Turkey

Clients: Coca-Cola, Fanta, Beko, Duru

Digital Project Manager

Marcel

2014-1 - 2015-1 · 1 yr 1 mo

Paris Area, France

$TBWA\Istanbul$

Brand Manager

TBWA\Istanbul

2011-8 - 2013-9 · 2 yrs 2 mos

Istanbul, Turkey

Clients 360°: BNP Paribas Cardif, Nissan, adidas, Trendyol, Kanal D Interactive&Social Media Projects: Aygaz, Michelin, Ikea, Efes B2B Communication: Pfizer (Viagra, Centrum, Champix)

Marketing Communications Specialist

Groupama

2010-8 - 2011-8 · 1 yr 1 mo

Istanbul, Turkey

External&internal communication, marketing campaigns and brand developpement strategies. ATL and BTL campaigns, digital projects, media planning, PR, event management, CSR projects.

Account Executive

Ogilvy

2007-9 - 2010-8 · 3 yrs

Istanbul, Turkey

Clients: Interactive Projects: Nestlé IN, Avon, Dove, Roche, Eti, UIP. 360 Global Campaigns: IBM and Lenovo. CRM Consultancy and Direct Marketing: Turkcell Premium Segments.