Mina Tahir

Multidisciplinary creative consultant shaping brand identity, editorial storytelling, and cultural strategy for luxury, fashion, and media clients across the MENA region, U.S., Europe, and Asia. I lead creative direction, narrative development, and cross-platform content strategy, bridging visual storytelling with brand strategy to create cohesive, culturally resonant worlds. Selected work includes: • Creative direction & brand identity for luxury/fashion clients (Dima Jewellery, Altuzarra, Okhtein). • Editorial writing & cultural content for global platforms (Service95, Khamsa, Vogue Arabia, ELLE). • Digital content strategy, UX-focused writing, and multi-channel storytelling for clients in UAE, Saudi Arabia, Korea, and the U.S. • Creative consulting grounded in trend analysis, cultural insights, and consumer behavior. My practice integrates design thinking, research, and narrative craft supporting brands and publications in communicating with clarity, depth, and global cultural fluency. Working seamlessly within Digital, Product Marketing/Development, PR, and Design, I offer extensive creative services, from defining a brand's visual language to overseeing campaign execution, ensuring a cohesive and captivating narrative. My collaboration with talents extends beyond creating striking editorial content; it also involves meticulously enhancing their personal brand image, seamlessly blending creativity with individual brand identity. I've advised esteemed brands, guiding them through brand development intricacies with a strategic integration of trend forecasting, market analysis, and consumer behavior insights tailored to the brand's existing market and desired audience. My leadership in design sessions ensures that new collections align seamlessly with the brand’s ethos.

My work lives where cinema meets connection. At the El Gouna Film Festival (8th Edition), I led the VIP & International Guest Relations team. Creating high-touch, thoughtful experiences for artists, filmmakers, and cultural figures from around the world. I oversaw the end-to-end journey of our international and VIP guests, from curated invitations and global travel coordination to red carpet hosting and on-ground logistics. It’s a role that blends creative diplomacy, operational precision, and genuine empathy, ensuring every guest’s time in El Gouna feels as meaningful as the films we celebrate. Across the festival, I: ・Managed over 550 guests, including VIPS, celebrities, emerging talents, and industry leaders. ・ Partnered with top global talent agencies (UTA, WME, CAA) to facilitate appearances and itineraries for world-renowned artists such as Cate Blanchett and Scott Eastwood. ・Strengthened coordination across departments—hospitality, transport, PR, and security—to streamline VIP logistics and response times. ・Led and trained a team of 20 guest liaisons, embedding luxury service standards and professional communication for on-ground interactions. ・Produced strategic handover and operational reports to improve workflow efficiency and guest experience for future editions.

Mentored by Sara Maino, the esteemed Vogue Italia team at Conde Nast Italy.

‣ Working alongside Associate Editors, Alexis Wolfe (Accessories Director), Joann Pailey (Former Fashion Director), Alex White (Current Fashion Editor) & Nina Garcia (Editor-In-Chief) ‣ Worked on trend research/analysis, page design layouts, and seasonal runway archiving. ‣ Communicated directly with outsourced stylists, showrooms, guards and PR personnel to ensure the deliverance of samples for each photoshoot. ‣ Contributed to gift guides, shops pages, as well as, trend research boards ‣ Managed the local & international sample trafficking for Accessories & Fashion Department

Conceptualized, designed, and executed digital campaign for Spring 2020 collections (Website hompage & Instagram + Typography Animation)

Creative Entrepreneurship Minor