mina hsiao
deputy gm, business office and new services, lincoln
About
15+ years in strategy, innovation, and global product marketing at 3 MNCs in auto and technology. 8 years in China leading emerging markets products and solutions for China and other EM countries. Proven track record for driving new business ideas from sharp market and customer insights. Designed and ran multiple ideations and pilots for new concepts and business models. Experienced in building and leading teams across functions, organizations, and geographies. Specialties: innovation and pilots, customer insights, marketing product management
united states
san diego
automotive
product marketing, strategy, product management, product development, go to market strategy, marketing strategy, competitive analysis, business strategy, marketing management, customer insight, marketing, change management
Experience
deputy gm, business office and new services, lincoln
deputy gm, business office and new services, lincoln china
ford motor company
smart mobility senior manager
ford motor company
Led dynamic shuttle team and creation of business in China, including strategy, external partnerships, business model, product offering, and pilots
china innovation manager
hp
Formulated strategy and led new initiatives to grow inkjet printer penetration into consumer households in China. Drove new business model from concept to pilot test and assessment within 9 months.
emerging markets strategy and innovation
hp
Created emerging market solutions for LaserJet printer business, particularly focused on China Tier 2-4 cities. Led cross-functional ideations in China, India, and Brazil to generate new product concepts and business models. Recruited and built local Shanghai marketing team as team lead.
marketing product and portfolio manager
hp
Managed 6 global mid-range and photo specialty printers for Inkjet Consumer Division totaling $800M revenue. Managed desktop LaserJet future portfolio.
competitive strategist
hp
Designed rigorous analysis process and competitive tools to influence future product development and bolster sales deals as internal consultant to All-in-One printer, digital camera, and scanner divisions during period of 30% growth.
marketing product planner
sony electronics
Managed branded and OEM computer displays from concept to production as first U.S. based product manager. Oversaw Dell and Gateway OEM accounts for current issues and future planning. ▪ Directed first customer research to create user friendly controls.
asia pacific marketing strategy
ford motor company
Recommended actions for strategic decisions based on market and customer analysis, such as China BEV segment, Southeast Asia PV portfolio, and common SUV platform
Education
rutgers university
communication
uc san diego school of global policy and strategy (gps)
management
mina hsiao's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.