Min-Yen Wei

International Business Development - US, EU, China • Market research and analysis • Identify opportunities and strategic planning (strategic collaboration) • Cost-benefit analysis/ Pricing model build-up • Import/Export trade • Regulatory compliance (US FDA/ EU EMA/ CN NMPA) • US/EU business development & build/maintain relationships • Product analysis & proposal presentation to internal management team/ key stakeholders and external to potential clients • Cross functional collaboration and communication and lead to successful deal closures • Project management (ANDA products, new product development), tracking progress and competition analysis from time to time • Tradeshow arrangement and participation (CPhI WW/ CPhI China) • Risk analysis/ Contract review Key achievements • Successful launch of Paragraph 4 ANDA product in the States. First-to-file, 180 market exclusivity granted. Took up at least 10% of market share within a month. • CMO contracted signed (US)

International Sales Representative • Managing export orders • Elimination of order processing delays • Cost-benefit analysis • Import/Export document preparation • Freight forwarder collaboration • Adhere custom regulations • Trade show arrangement • Global business development

Product Manager • Business analysis (market, consumer preference, competitors, distributors, online platform/social media) • Scientific research collecting, analysing and incorporating into marketing material and training presentation • Product vision and strategies to improve product recognition and competitiveness • Support sales team to manage local pharmacies and hospitals/clinics, arrange community checkup services • PR activities planing to strengthen brand image and the connection with brand representative • Client management via social media and sales team • Regulatory affairs (importation and exportation of ingredient) • International business development and novel ingredient searching Key achievements: • Supported sales team and local pharmacies to organise community checkup service and commodity sales exhibition. Over 136 sales exhibitions were planned in 2019. • The selling channels had increased from 300 to more than 1000 local pharmacies. • The sales showed remarkable growth in 2019, compared to 2018 (double the revenue). • Public seminar arrangement and the attendance was higher than 80%. • Organised PR activities and went on Facebook live to generate media exposure. • Social media management to manage online presence and share different series of health information to create positive brand image. The most successful post had reached more than 500 likes within three days. • Engaged in new product development (import patent ingredient from overseas, formulation modification)