Min Chih Chang

- Led regional brand and demand generation strategy across Taiwan and APAC, covering PR, lead generation, content, events, and merchant community programs. - Owned end-to-end marketing strategy and execution, leading a 60+ person team across demand generation, product marketing, and PR. - Built scalable acquisition and growth engines to support business expansion across SMB and mid-market segments. - Established and scaled a 30+ person media buying and marketing services team from scratch, supporting both internal growth and partner success. - Drove cross-functional initiatives with sales, product, and regional teams to align GTM priorities and improve overall go-to-market effectiveness.

- Led Japanese client accounts, managing business development, campaign planning, execution, and performance tracking for cross-border digital marketing programs. - Developed localized campaign landing pages and ad creatives, working closely with media buying agencies and designers to optimize performance and ROI. - Supported early-stage local operations and client service processes for the Taiwan subsidiary.

- Managed social media channels for an FMCG brand, driving customer engagement and brand awareness through content and community initiatives

- Managed partnerships with 100+ lifestyle and food platform partners, ensuring successful product collaboration and performance optimization

- Managed a 10-member product import and operations team, overseeing inventory distribution of 12,000+ items per month across 14 retail stores in Taiwan. - Coordinated supply, inventory planning, and retail operations to support nationwide store performance.

Awarded full scholarship with two years' allowance