Milo Gullotta

As a member of the Italy & Greece Marketing Leadership Team, I lead the market’s Retail Marketing function, guiding a diverse, high-performing team that connects Nike with consumers across the full Nike Sport Marketplace—covering Nike Direct and wholesale partners—and delivering integrated physical and digital experiences. Main accomplishment: - Milano-Cortina Olympics Marketplace Plan

To provide brand management, strategic vision, leadership and functional excellence for the Parisian & French Marketplace. To lead the Nike Marketplace Brand team on the creation and execution of digital led, omnichannel marketing plans for fueling consumer demand, driving brand heat and strengthening consumers & Nike+ members connections. Main accomplishments: - Paris24 Olympics Marketplace plan - Paris Marketplace Marketing Team Definition, R&R & WoW

Responsible for leading a diverse team focused on how Nike best connects in the EMEA South marketplace. To optimize how Nike engages consumers & members in seamless journeys, using data analytics & leveraging Nike product, services, and experiences. Owning how Nike fleet comes to life visually for our consumers through seasonal executions in-store. Main accomplishments: 2020.12 - Nike Barcelona PDG17 store opening marketing plan 2019.10 - Nike Milan CVE FC Inter replica launch 2019.02 - "NULLA PUO' FERMARCI" @ Nike Store Corso Vittorio Emanuele MLN - Bebe Vio + Ghali 2018.09 - Nike Milan CVE opening marketing plan

To develop and to lead comprehensive digital led marketing plans for the most important global (Foot Locker) and regional (RU Sportsmaster) accounts in Europe. To coordinate the brand matrix working in close partnership with sales, merchandising and territories’ teams. Main accomplishments 2015.10 - Kevin Durant X Madrid Foot Locker opening marketing plan 2015.08 - EMEA KD8 Foot Locker marketing plan 2015.06 - Paris Quai54 Foot Locker marketing plan (MJ appearance to inaugurate the FL Legacy Court) 2014.06 - Moscow Sharapova X Sportsmaster training campaign

To build and maintain a sustainable process and organization for the implementation of Shop in Shop, Club and Pop Up stores across CEE. To lead and manage regional and territories’ teams to achieve premium Consumer Experience through top line Product Assortment, Design, Communication, and Services. Main accomplishments 2012.07 - Anji stadium store, Makachkala, Russia 2012.07 - TSUM concept store. Moscow, Russia 2012.06 - Galatasaray stadium store, Istanbul, Turkey 2012.03 - CEE Project Management team definition

To lead the definition and the execution of the Marketplace Transformation Plan. To define the resources need, the process and the R&R of internal and external stakeholders. Main accomplishments 2011.09 - FC Juventus Store - Turin, Italy 2010.05 - NikeFootball Store - Milan, Italy

To develop and implement the retail marketing plan at retail & wholesale accounts, in all distribution channels for Nike performance categories.

Nike Stores and Shop in Shop Project Coordinator. Responsible for the execution of Nike Stores and corner in Italy, defining the journey, the design, the standard and quality, meeting timelines and budget.

Project Management Vendor Management Design

Thesis in regional economic analysis: “Studi di fattibilità e progetti di organizzazione diffusa della produzione, il caso di YOOX (feasibility studies and projects of the diffuse organization of the production, the YOOX case) ”