Milene Coelho

Client Partner Director @ Microsoft

About

Broad experience in digital communication with strong emphasis on performance and sales. With experience in display media, SEM, CRM, SEO, social ads, web analytics, social media and affiliate programs: analysis, negotiation, media plans, budget management. Also offline campaigns, special events, promotional B2B initiatives and sales support - sales material, negotiations and relationship with key accounts partners. Advanced knowledge in metrics (audience, user behavior,advertising performance, etc) and strategic tools as Microstrategy, Real Media, Dart, Atlas, Omniture, Ibope NetRating and Google Analystics. Creative, easy going, dynamic, dedicate and great analytical skills focused on the goals. Always aware of the importance to balance all job efforts and motivate my co-workers. Specialties: Online Media Planning, Budget Administration, Metrics, Web Analytics, Campaign Implementation, Management and Optimization and Quantitative and analytical skills.

Country

Brazil

City

Greater São Paulo Area

Industry

Marketing & Advertising

Skill

Online Marketing, E-commerce, Media Planning, Web Analytics, Market Studies, Advertising, Strategy, Online Advertising, SEO, Google Analytics, Social Media, Market Research, Digital Marketing, Marketing Strategy, Marketing, Search Engine Optimization (SEO)

Experience

Client Partner Director

Microsoft

2022-7 - Present · 4 yrs 3 mos

São Paulo, Brasil

Account Manager

Microsoft

2017-2 - 2022-7 · 5 yrs 6 mos

Search Specialist - Microsoft Vendor

ITM Channel Marketing

2016-4 - 2017-1 · 10 mos

São Paulo Area, Brazil

Retail and Digital Marketing Coordinator

Acrisure Brazil

2015-8 - 2016-4 · 9 mos

São Paulo Area, Brazil

Strategic Services

Pmweb

2014-10 - 2015-6 · 9 mos

Online Marketing Manager

RealNetworks

2011-6 - 2014-7 · 3 yrs 2 mos

Marketing Management departament, in charge for definning KPI(s), budgets and marketing plans. Responsible for defining the product strategy, as well as, budget per product and roadmaps. Responsible for all communication efforts as online campaigns (sponsor links and display ads), social media networks, newsletter, PR and customer support. Product content development, in charge for defininig games launching schedules, onsite campaigns and promotion. Supporting Global Marketing and Development team (Netherlands and The USA), by Global promotion, CRM and QA tasks focusing on website improvements. Coordination of new features implementation in order to improve the user experience. Supporting the BizDev team, giving support to partners focusing on sales performance. Coordination of the SEO initiatives working closely with the Webmaster’s team to implement the technical tasks.

Senior Marketing Analyst

UOL

2009-1 - 2011-6 · 2 yrs 6 mos

Main responsibilities: Coordinate all marketing effort to Metade Ideal (Online Dating Portal from UOL). Responsible for implementation of online campaigns, media planning and managing reports, focusing on performance. Main touch-point with the advertising agency, the PR agency and the customer support outsourcing. Responsible for onsite communication, including promotions, online advertising and email marketing. Working along with BI team, developing audience dashboard in order to identify opportunities to increase visitors on the website. Developing partnership with portals, blogs and website owners to manage campaigns for revenue share. Developing market research to monitoring the concurrent and promoting insights to product improvement.

Senior Media Analyst

TV1

2008 - 2009 · 1 yr

Main responsibilities: Managing advertising campaign to main e-commerce client as Pão de Açúcar, Extra.com and Cyrela. Having contact with media planners to elaborate planning focused on revenue and new leads. Coordination of media department team with 4 employers. Interacting with external clients throughout the lifecycle of the campaign

Marketing Analyst

Mercado Livre Brasil

2005 - 2008 · 3 yrs

Monitoring display ad campaing, media budget management, managing data to provide insights to ads for products or categories. Coordinating flow between marketing and publisher, to determine negotiation and proposal about media investiment. Relationship with portals as MSN, iG, Terra and UOL. Developing partnership with portals, blogs and sites owners to management campaign by revenue share. (Affiliate Program).