Milena Mesanovic

Marketing Manager @ Air Serbia

About

Global marketing leader with 20+ years in aviation, travel, retail, and lifestyle sectors. Proven track record in driving brand growth, customer loyalty, and market expansion through integrated campaigns, CX innovation, and data-driven strategy. Skilled in leading cross-functional teams, managing multi-million-euro budgets, and delivering award-winning initiatives that boost revenue and brand equity. Core Strengths • Brand Strategy & Positioning • Integrated Marketing Campaigns • Digital Marketing • CX Design • Loyalty Program Development • New Route Launches • Market Expansion • CRM & Analytics • Agency & Vendor Management • Global Brand Management • Customer Acquisition & Retention • Aviation Marketing • Retail & Lifestyle Marketing • Team Leadership • Budget & P&L Management • Sponsorship & Partnership Marketing

Country

Serbia

City

Belgrade

Industry

Airlines/Aviation

Skill

International Marketing, Customer Loyalty, Content Strategy, Revenue & Profit Growth, Customer Acquisition, Multi-Channel Marketing, Branding, Media Relations, Media Planning, Cross-functional Team Leadership, Change Management, Stakeholder Management, Agency Relationship Management, P&L Management, Budget Management, New Business Development, Loyalty Programs, Customer Journey Mapping, Service Design, Guest Experience

Experience

Marketing Manager

Air Serbia

2022-5 - Present · 4 yrs 5 mos

Belgrade, Serbia

Lead marketing and guest experience strategy during the airline’s fastest growth phase. Oversee brand consistency, creative direction, and campaign execution supporting expansion and revenue goals. Key Achievements: • Delivered marketing & CX strategy supporting 4.4M passengers in 2024 and 28 new route launches • Directed A330 fleet branding: aircraft livery, cabin styling, IFE content • Designed & launched Premium Check-In Zone at Belgrade Airport, improving CX and brand perception • Led 10th Anniversary campaign & uniform rebrand, winning Best BTL Promotion & Best National Identity Promotion • Produced immersive activations, e.g., custom boarding music with Belgrade Philharmonic • Opened flagship retail store with interactive brand experiences • Managed marketing budgets, cross-functional teams, and agency partnerships to deliver consistent, high-quality brand execution

Marketing Communication Consultant

Baldinini

2019-1 - 2022-5 · 3 yrs 5 mos

Prague, The Capital, Czech Republic

Provided strategic marketing, PR, and event guidance to grow brand awareness and drive sales in the Czech market.

Marketing and PR Director

Outlet Montabaur

2017-12 - 2018-11 · 1 yr

Prague, The Capital, Czech Republic

Directed marketing and PR for a premium outlet destination with 120+ retailers.

Head of Advertising

mc Group

2016-9 - 2017-11 · 1 yr 3 mos

Berlin Area, Germany

Managed €7M business unit delivering campaigns for institutional, corporate, and tourism clients across 15+ accounts. Led creative strategy & delivery for clients including EU Parliament, UN, Hainan Airlines, Philippines Tourism Board, Leonardo Hotels, startups and tech companies. Oversaw team of 20, ensuring profitability and client satisfaction.

Group Account Director

TripleTwo

2016-1 - 2016-6 · 6 mos

Doha, Qatar

Led the agency’s Qatar Museums account, managing the €2M China-Qatar Year of Culture project. Oversaw strategy, creative, media, production, and event delivery with a core team of 5.

Managing Director

MARK BBDO

2013-3 - 2016-1 · 2 yrs 11 mos

Prague

Led agency operations, business strategy, and financial consolidation. Managed client relationships, team structure, and the merger process with the network agency. Clients included Pepsi, Mercedes, Rewe, Dr Oetker, Pickwick, Cofidis.

Director of Sales

Politika a.d.

2009-12 - 2010-9 · 10 mos

Belgrade, Serbia

Managed sales and advertising strategy, pricing, sponsorships, and annual deals. Oversaw additional publication development and distribution, and drove advertising revenue growth.

Client Service/Managing Director

Marketing Kitchen

2005-6 - 2009-12 · 4 yrs 7 mos

Belgrade, Serbia

Led agency operations, new business development, team management, and finances. Clients included Telenor Montenegro, Ministry of Economy, Bang & Olufsen, Football Association of Serbia.

Account Director/Client Service Director

Ogilvy

1998-10 - 2005-6 · 6 yrs 9 mos

Belgrade, Serbia

Managed domestic and international client accounts, agency operations, and financial performance. Led PR and media activities, delivering award-winning campaigns. Grew the agency into one of the largest on the market.

Account Manager

DDB

1995 - 1998 · 3 yrs

Prague

Managed McDonald’s national and local campaigns, and SCA Molnlycke brands (Libero, Zewa, Tena). Focused on CRM, local store marketing, and community engagement.