Milan Strachan
Analyst, Marketing Analytics @ Canaccord Genuity - Global Capital Markets
About
I recently graduated from Northeastern University with a B.S. in Business Administration, concentrating in Marketing and Business Analytics, and complemented by a minor in Data Science. My academic pursuits reflect a profound interest in utilizing data-driven strategies to inform effective business decisions.
United States
Boston
Marketing & Advertising
Data Management, Salesforce.com, Microsoft PowerPoint, Product Development, Data Analysis, Consumer Research, Communication, Python, Microsoft Office, Microsoft Excel, Marketing, Content Marketing, Product Marketing, Marketing Research, R (Programming Language), Python (Programming Language), Customer Experience, Analytics
Experience

Program Coordinator
Northeastern University Caribbean Student Organization
Boston, Massachusetts, United States

Executive Vice President
Boston, Massachusetts, United States
- Co-lead the organization and moderation of weekly events, including workshops and professional panels, engaging 300+ members. - Assisted in guiding executive board members and boosting club visibility at fairs.

Sales Enablement Project and Business Analyst Co-op
Boston, Massachusetts, United States
- Managed multiple projects simultaneously, analyzing and loading data while leveraging tools like Power BI and Excel to enhance data accessibility for cross-functional teams. - Maintained data governance and tracked key initiatives supporting the Relationship Management team. - Leveraged Salesforce 360 to conduct business analysis that helped support executives’ decision-making.

Consumer Insights Co-op
Needham, Massachusetts, United States
- Analyzed qualitative and quantitative consumer feedback to create a comprehensive analysis with high level awareness of trends and consumer perceptions - Compiled insightful reports on market trends (specifically in baby care, juices, and small appliances) and overall consumer sentiment to inform strategic product enhancements for cross-functional teams - Led and contributed to IHOS studies (1:1 interview with consumers) to improve upon the consumer journey including pain points of the design, usability, and maintenance

Marketing Consultant
Boston, Massachusetts, United States
- Conducted comprehensive qualitative and quantitative research to analyze market trends and identify consumer behaviors for BagUps - Created social media content to enhance brand awareness, foster engagement, and establish a connection with the identified target audience -Collaborated within a team to compile a detailed report summarizing key findings, consumer insights, and actionable strategies.

Seasonal Sales Ambassador
Offered a tailored experience to customers through product knowledge, demos, and listening to their needs. As well as collaborated with team members to understand customer needs and efficiently complete assigned tasks.

Summer Camp Counselor
Jeon’s Korean Martial Arts Summer Camp
Davie, Florida, United States

Summer Camp Counselor
Camp Nova at Nova Southeastern University
Davie, Florida, United States
Milan Strachan's Contact Information
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