Milan Janić

GOODBRA(i)ND is a collective of creatives, scientists and strategists working for public and private brands. GOOD. BRAND. BRAIN. Need we say more? Well, maybe: Many are striving to create a Better World thru eco-communications, and that’s GOOD. But, so far, who has tried to do it with the world’s most powerful tool - the BRAINS of We, The People Of This Planet? We do. Our Neuroscience-based methodology respects the environment and the brain, to create brain-friendly eco-communications. That work. So, we - Goodbra(i)nd - are a collective of creatives, scientists and strategists (what a pretentious word, eh? sorry…) working for public and private BRANDS. Creating a Better World thru brain-friendly communications. But you knew that already. Services: - ONE GOOD DAY©️ - ONE GOOD WEEK©️ - ONE GOOD MONTH©️ … and that’s just the tip of the - melting - iceberg. You know the drill: see our website, leave a message, write us a letter… but hurry, it’s melting.

I am engaged in communication, neuro-marketing, and sustainability by mentoring in the University of Planning initiative. This regular 30-minute program connects mentors and mentees, allowing creatives and marketers to enhance their knowledge through insights from professionals around the world.

As a validated expert with URBACT, I specialize in facilitating sustainable change in cities by driving communication strategies, designing impactful exchange and learning activities, and delivering transnational cooperation projects. My role involves enabling collaboration among cities within thematic networks, enhancing the skills of local stakeholders in crafting integrated, participatory policies, and sharing knowledge and best practices for urban development.

IntuitLab Pro has created a unique program: “Design and Responsible Communication”. During this program, I speak about neuro-design, and explore with participants more brain-friendly communication approaches to Sustainability. “Responsible Design and Communication" uses neurosciences to help develop our communication skills, and design a more responsible communication.

• Spearheaded international creative direction, driving the generation of new business and overseeing the development of diverse products, ranging from patient programs to international congresses. • Managed a substantial portfolio, primarily composed of international clients, showcasing a keen ability to adapt and deliver innovative solutions tailored to diverse markets. • Contributing to the success of large product portfolios through creative concepts, supporting the promotion of scientific publications, launching new products, and establishing international patient programs. Main accounts: Vichy Laboratoires, La Roche Posay, Nestlé Health Science, Roche, Servier, Santen, Sanofi.

How do different CSR messages work inside our brains? How can creative and design elements improve or harm our CSR messages? How can we communicate CSR in brain-friendly way? This project attempts to answer these questions using neuroscientific research methods. More precisely, by studying the effect of CSR messages on the neurological mechanisms that create our perception, language, reasoning, beliefs, decision-making and visual attention.

The LabSession is a round-trip journey to 2040, a foresight and innovation training that allows participants to explore tomorrow ahead of time.