Mila Americano Costa Pinto

Growth Director @ Escola Brasileira de Direito

About

• 20 years of experience in Marketing, Communication and Digital Marketing in companies such as Brasil Brokers, Multiplan and Varig, 7 years in executive positions. • Solid experience in managing brands and services, communication, advertising, endomarketing, digital marketing, market research, promotion, events and relationship with the press. • Management of branding strategic projects, including brand unification and repositioning. • Development and implementation of digital marketing ecosystem: portal, app, brand channel, on line media, lead generation, CRM, and branded content. • Head of up to 45 employees, with 7 direct reports and manager of internal and external multidisciplinary teams. Experience in hiring and training. Result-oriented and teamwork supporter.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Liderança de equipe, Planejamento de mercado, Liderança, Planejamento estratégico, Start Up, Fusão, Reestruturação, Foco em resultados, Formação de equipes, Trabalho em equipe, Resiliência, Resolução de problemas, Negociação, Centro de Serviços Compartilhados, Criatividade, Relacionamentos interpessoais, Tomada de decisões, Implantação, Marketing, Branding

Experience

Growth Director

Escola Brasileira de Direito

2021-9 - Present · 5 yrs 1 mo

São Paulo, Brasil

Diretora de Marketing - Educação Continuada B2C

Ânima Educação

2020-7 - 2021-8 · 1 yr 2 mos

São Paulo, São Paulo, Brasil

Diretora de Marketing

Universidade São Judas Tadeu

2019-1 - 2020-6 · 1 yr 6 mos

São Paulo, São Paulo

Ano Sabático

Serviços

2017-1 - 2017-12 · 1 yr

Brasil

Country Marketing Superintendent

Brasil Brokers

2009-9 - 2016-7 · 6 yrs 11 mos

Rio de Janeiro Area, Brazil

• Head of Marketing, including branding, communication, digital marketing, endomarketing, market research, Promotion & Events and relationship with the press. Solid relationship with points of sale and B2B clients.

Country Marketing Manager

Brasil Brokers

2008-6 - 2009-9 · 1 yr 4 mos

Rio de Janeiro Area, Brazil

• Participated in the Brasil Brokers' start-up: developed the company's branding strategy. Managed the unification plan to merge 34 real estate brokers, positioning Brasil Brokers as a company operating throughout Brazil.

Marketing Coordinator – BarraShopping

Multiplan Empreendimentos S.A.

2006-7 - 2008-6 · 2 yrs

Rio de Janeiro Area, Brazil

• Coordinated BarraShopping's marketing projects, including communication, promotion & events, CRM and relationship with the press. • Coordinated the implementation of the new Website, integrated to the CRM and Call Center system of BarraShopping.

Promotion, Sponsorship and Events Coordinator - Varig

VARIG

2004-4 - 2006-7 · 2 yrs 4 mos

Rio de Janeiro Area, Brazil

• Participated in the implementation of counterattack measures to halt the entry of a low-cost airline in the Brazilian market. Developed a new communication plan which included activating sponsorships, coordinating events in Brazil and abroad and implementing promotional initiatives.

Media and Special Projects Coordinator - Varig

VARIG

2002-10 - 2004-4 · 1 yr 7 mos

Rio de Janeiro Area, Brazil

• Introduced the pioneering idea of selling advertising space on the fuselage of aircrafts in Brazil. Generated revenues that funded all marketing investment made by Nordeste Airlines during Varig's financial crisis. This initiative was later adopted by the entire group and copied by other Brazilian airlines.

Marketing Manager – Nordeste Linhas Aéreas

Nordeste VARIG

2000-6 - 2002-9 · 2 yrs 4 mos

Salvador Area, Brazil

• Managed the repositioning of the Nordeste Varig brand. Turned around a process of brand deterioration, changed brand identity, from bankrupted and outdated, to trendy and innovative. Created, together with other departments, new products and services aligned with the new Nordeste Varig brand positioning.