Mikko Vähätalo
Category Director, Fishing Lures @ Rapala VMC
About
Sales Director, Brand Builder and Category Management Professional with a proven track-record in fishing tackle business. Loving the Great Outdoors both professionally and in my free time!
Finland
Turku
Sporting Goods
Presentational, Marketing, Communication, Russian, Project Management, English, Market Research, Strategy, International Relations, Sales Management, Entrepreneurship, New Business Development, International Sales, Product Development, Management, Business Strategy, Strategic Planning, Marketing Strategy, Sales, International Business Development
Experience
Category Director, Fishing Lures
Rapala VMC
Helsinki
Sales Director
Kuusamon Uistin Oy
Kuusamo
Category Director of Fishing Lures and Head of Technical PD
Rapala VMC
Helsinki Metropolitan Area
Director
Rapala VMC
Helsinki Metropolitan Area
Director, Rapala Fishing Lures
Senior Sales Manager
Rapala VMC
Sales Manager
Rapala VMC
Project Coordinator
Rapala VMC Corporation
Helsinki, Finland
I coordinated the launch and creation of Rapala-Rovio partnership that resulted in the introduction of Rapala Angry Birds product range in 2013. My role included sales, marketing and financial reporting of the cooperation.
Project researcher
Finland Futures Research Centre (FFRC) - Tulevaisuuden tutkimuskeskus
Primary responsibility in a project called Get a life, which is a simulation aimed at assisting college- and university students in their career planning. Responsibilities in this project included marketing of the product to students and organizations, content creation, and development of launch strategy. I was also involved in several projects dealing with Russian economy and energy sector as a specialist on Russian issues. Other responsibilities included editorial work of the Finland Futures Research Centre's quarterly publication Futuuri.
Education
Graduate School of Management St. Petersburg State University
International Marketing
I took classes both in Russian and English. The credits I earned in Russia are included in my Bachelor's degree.
LUT University
International Marketing
Special focus on Russian business. Master's thesis on product launches in software industry.
Mikko Vähätalo's Contact Information
Phone
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