Miki Isoda, MBA

Marketing Manager @ IDC Japan株式会社

About

I help global technology companies establish, localize, and grow their presence in Japan.With more than 20 years of experience in B2B marketing, I have worked across software, industrial technology, energy, and services industries, partnering with global teams to translate business objectives into effective local market execution.My experience includes go-to-market strategy, website development, content localization, demand generation, marketing operations, digital marketing, and sales enablement. Throughout my career, I have supported organizations at different stages of growth by building marketing foundations, launching products, localizing customer experiences, and strengthening collaboration between global and local teams.I am particularly passionate about creating marketing programs from the ground up and helping innovative products and services connect with customers in meaningful ways.

Country

Japan

City

Tokyo

Industry

Electrical & Electronic Manufacturing

Skill

Sprout Social, Contentful, WordPress, monday.com, Canva, Salesforce.com, Industrial B2B Marketing, Marketing Campaign, Industrial BtoB Marketing, HubSpot, Marketo, Bilingual Communications, B2B Marketing, Marketing Budget Management, Business-to-Business (B2B), Lead Generation, Content Localization, Product Launch, Website Localization, Localization

Experience

Marketing Manager

IDC Japan株式会社

2025-10 - Present · 1 yr

Shibuya-ku

Manager, Strategy & Marketing at Asurion Japan Holdings G.K.

Asurion

2025-1 - 2025-9 · 9 mos

Minato

- Supporting internal marketing operations at a multinational technology company - Leading the development of a new corporate website - Coordinating cross-functional communication, and preparing the foundation for future go-to-market activities

Marketing Manager, Japan

Stratasys

2021-9 - 2025-1 · 3 yrs 5 mos

Chuo-ku

• Owned Japan marketing strategy, budget, and execution for a global industrial technology company. • Led website localization, content strategy, digital marketing, and demand generation initiatives to support market growth. • Partnered with sales, engineering, and channel teams to launch products and strengthen market presence in Japan. • Collaborated with APAC and global marketing teams to align local execution with global business objectives.

Sales Marketing Business Development

Honeywell

2020-12 - 2021-5 · 6 mos

Tokyo

Regional Marketing

Energy Exemplar

2020-7 - 2020-10 · 4 mos

Tokyo, Japan

• Localized/created marketing collateral, and other marketing planning

Marketing Manager

Finalcad

2018-7 - 2019-8 · 1 yr 2 mos

Chiyoda

• Led marketing initiatives for the Japan market, including website localization, content development, and demand generation programs. • Partnered with sales teams to align marketing activities with pipeline development and lead conversion goals. • Developed localized marketing campaigns, customer success stories, webinars, events, and digital communications to increase market awareness. • Managed website, social media, email marketing, and marketing communications to strengthen customer engagement and brand visibility. • Acted as the bridge between global and local teams to ensure marketing activities reflected the needs of the Japanese market.

Marketing Manager

ABB

2013-4 - 2018-6 · 5 yrs 3 mos

Shinagawa-ku

• Developed and executed localized marketing strategies to support business growth and expand market opportunities in Japan. • Led product launch activities, coordinating with engineering teams in Japan and manufacturing teams in Europe to ensure successful market introduction. • Collaborated with global stakeholders to adapt marketing programs and messaging for the Japanese market. • Conducted market analysis, competitive research, and pricing assessments to support strategic business decisions. • Managed industry events, distributor training programs, and marketing communications to strengthen customer and partner engagement.

Manager, Sales and Marketing

Seagate Technology

2006-4 - 2013-3 · 7 yrs

Shinagawa-ku

• Developed and executed channel sales and marketing strategies for the Japan market, managing retail and distribution partnerships. • Collaborated with global teams to localize marketing programs, pricing strategies, and product positioning. • Conducted market analysis and business planning to drive revenue growth and strengthen competitive positioning. • Served as a key liaison between Japan and APAC teams, providing market insights and business performance reporting.

Account Representative

Toyota Tsusho America

2002-9 - 2006-3 · 3 yrs 7 mos

Southfield, MI

• Managed order fulfillment, inventory planning, and customer support operations for Japanese automotive accounts. • Coordinated communication between Japanese customers and U.S. operations to ensure smooth business execution. • Developed strong cross-cultural communication and stakeholder management skills in a global business environment.