Mikhail Liubov

Mikhail Liubov

Team Lead of Financial Analysts

About

Senior finance and FP&A leader with 15+ years of experience in fintech and technology-driven businesses, specializing in building scalable finance functions and supporting growth through data-driven decision-making. I help founders and senior leadership understand where value is created — across products, users, channels, and geographies — by translating complex financial and operational data into clear insights for growth, profitability, and capital allocation. Comfortable owning finance end-to-end in lean, fast-moving environments while remaining deeply hands-on. Over the past decade, I have worked in fintech companies including QIWI (public payments and banking group) and Avosend (Paysend subsidiary), covering FP&A, budgeting and forecasting, unit economics, IFRS reporting, treasury planning, and management analytics in transaction-driven and regulated environments. Core areas of expertise include: • FP&A and forecasting: budgeting, rolling forecasts, plan/fact and variance analysis • Financial modeling: unit economics, cash flow, ROI, NPV, IRR, scenario and sensitivity analysis • Strategic business partnering with founders, CEOs, and senior leadership • Data-driven finance: advanced Excel / Google Sheets, SQL, Python (Pandas, NumPy), Power BI • Building pragmatic finance structures, processes, and reporting without unnecessary complexity I actively apply advanced analytics and Python-based models to improve forecasting accuracy and support operational and strategic decisions. Open to senior FP&A, strategic finance, and finance business partner roles in fast-growing technology and fintech companies.

Country

Thailand

City

Pattaya

Industry

Financial Services

Skill

Python for Data Analysis, Data Science, Python, Machine Learning, Financial Auditing, IFRS, Risk Assessment, Internal Controls, IFRS Reporting, Public Company Reporting, Internal Controls (SOX), Finance Process Automation, Cash Flow Management, Business Partnering, Business Analysis, Management Reporting & Dashboards, Performance Analysis, Decision Support, Management Reporting & KPIs, Financial Analysis

Experience

Wagner and Experts

Team Lead of Financial Analysts

Wagner and Experts

2023-10 - 2025-12 · 2 yrs 3 mos

Moscow, Moscow City, Russia

• Led a lean team of financial analysts, balancing hands-on execution with task prioritisation and quality control. • Owned financial modeling for forecasting, valuation, and strategic decision-making (DCF, scenario and sensitivity analysis). • Designed and implemented management accounting, budgeting, and cash flow forecasting frameworks. • Built automated financial models and reporting tools in Google Sheets to support planning and executive decision-making. • Developed management reporting and KPI dashboards, translating financial and operational data into actionable insights. • Supported due diligence, valuation, and market analysis projects for investment and strategic initiatives.

Partkom, Moscow

Senior Data Analyst, Commercial Department

Partkom, Moscow

2024-4 - 2024-10 · 7 mos

• Built analytical reports and dashboards for marketing, sales, customer service, and digital products to support commercial decision-making. • Automated reporting pipelines and regular data refreshes, improving data availability and monitoring efficiency. • Developed analytical models to identify key performance drivers and cause-and-effect relationships across revenue and customer metrics. • Conducted deep-dive analyses to support pricing, product, and commercial strategy decisions. • Translated complex data insights into clear, actionable recommendations for management and business stakeholders.

FI "Payments and settlements" (Avosend former Paysend subsidary)

Head of Finance (de facto CFO)

FI "Payments and settlements" (Avosend former Paysend subsidary)

2021-5 - 2023-7 · 2 yrs 3 mos

Moscow, Moscow City, Russia

• Owned the finance function end-to-end in a lean fintech environment, covering financial control, FP&A, forecasting, and strategic decision support. • Led and developed a finance team (4 people), combining hands-on execution with process design and clear prioritisation. • Built and maintained financial models for budgeting, forecasting, scenario and sensitivity analysis to support executive decision-making. • Designed unit economics, pricing, and investment models to assess product profitability and growth initiatives. • Delivered cash flow forecasting, liquidity planning, and working capital optimisation to improve treasury efficiency. • Performed plan/fact, variance, and trend analysis, identifying key performance drivers and corrective actions. • Developed executive dashboards and management reporting in Power BI, translating financial data into actionable insights. • Acted as a finance partner to senior management, supporting strategic initiatives and long-term planning. • Automated financial analysis and business case models using Python (Pandas, NumPy) and advanced Google Sheets. • Ensured IFRS-compliant reporting and regulatory submissions, maintaining transparency and control without overengineering.

Qiwi

Finance Manager

Qiwi

LinkedIn
2013-2 - 2020-12 · 7 yrs 11 mos

Moscow, Moscow City, Russia

• Participated in the preparation of IFRS consolidated financial statements at QIWI Group level, providing analytical support and coordination with auditors. • Led the IFRS financial reporting process for the QIWI banking holding, owning timelines, data validation, and analytical review. • Managed and supervised a team of two finance specialists during the preparation of IFRS financial statements for the banking holding. • Prepared and presented Overall Analytical Review (OAR) for the banking holding, explaining key movements, trends, and variances in financial statements. • Worked closely with Big4 auditors on IFRS reporting, consolidation topics, and audit queries. • Participated in financial and analytical preparation for the company’s NASDAQ listing, including IFRS policies and reporting methodologies. • Contributed to SOX-related initiatives and internal control frameworks within a public company environment. • Collaborated with IT teams on finance process automation and reporting enhancements (1C and internal systems).

Grand Thornton Russia

Auditor

Grand Thornton Russia

2011-9 - 2013-2 · 1 yr 6 mos

Moscow, Moscow City, Russia

• Participated in IFRS financial audits of large companies across multiple industries, working in accordance with international auditing standards. • Performed financial and risk analysis to identify control weaknesses, compliance issues, and process inefficiencies. • Contributed to audit planning, fieldwork execution, and preparation of audit findings and management letters. • Analyzed financial statements, internal controls, and accounting policies, providing recommendations for improvement. • Advised clients on accounting treatment, financial controls, and process enhancements in coordination with senior audit team members.

Education

ACCA

ACCA

LinkedIn

Accounting and Finance

2017-3 - 2019-4 · 2 yrs 2 mos
Yandex Practicum

Yandex Practicum

LinkedIn

Data science

2023-9 - 2024-4 · 8 mos

Mikhail Liubov's Contact Information

Email

******@***.com

Phone

(**) *** ****

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