mike tse

senior data consultant

About

A well-rounded Marketing Professional with the expertise and experience to successfully develop, launch, market and manage products. Specialties: Product development, brand management, market analysis/trending, product strategy, competitive analysis, tradeshow and events management, marketing and sales promotions, budget forecast and management, staff leadership and development, graphic design, and marketing communications.

Country

united states

City

orange county

Industry

marketing and advertising

Skill

competitive analysis, product management, marketing, market research, marketing strategy, product marketing, cross functional team leadership, product development, program management, product launch, brand management, forecasting, integrated marketing, leadership, management, marketing communications, medical devices, pharmaceutical industry, process improvement, sales, strategic partnerships, strategic planning, budgets, strategy, team building, account management, marketing management

Experience

consultant

voila solutions

2008-1 - 2009-1 · 1 yr 1 mo

marketing manager

oncotech

2004-10 - 2008-10 · 4 yrs 1 mo

Managed a budget and department that implemented effective marketing strategies to lower cost and increase brand awareness and sales for a cancer diagnostics company.

product manager

metrex

2010-6 - 2012-12 · 2 yrs 7 mos

product manager

ambry genetics

2009-4 - 2010-4 · 1 yr 1 mo

* Responsible for managing and integrating marketing strategies and tools for new product launches and to support product-life-cycle management and realization of financial targets. * Developed marketing and communication plans to reach financial and market share targets. * Defined and implemented marketing strategy and product positioning. * Researched and determined market and competitive analysis and advantages. * Suggested and performed feasibility studies of ideas and products. * Established and maintained a network of key opinion leaders. * Provided technical evaluation and marketing insights for current and future company products. * Complemented sales efforts to reinforce company commitment and to ensure client satisfaction.