Mike Swisher

Senior Director, Global Head of Paid Marketing @ Kraken

About

Mike is a data-driven, creative and user-obsessed marketing leader with 15+ years of experience building and executing best-in-class full-funnel marketing campaigns. As the senior director, global head of paid marketing, Mike oversees three functions at Kraken -performance marketing, affiliate & brand media. His team leads all paid growth efforts for Kraken brands globally, including Kraken, Kraken Pro, Kraken Institutional, Krak, Breakout, Beholder, Nado & more. Prior to Kraken, Mike built the internal media function at SC Johnson, worked at a variety of media agencies, and founded a company at the intersection of travel and employee rewards & recognition. Through these experiences, Mike developed an entrepreneurial spirit, a deep knowledge of the media landscape and built an invaluable arsenal of tools to build brands and grow businesses across a variety of industries (consumer technology, CPG, SaaS, Fintech).

Country

United States

City

Denver

Industry

Information Technology & Services

Skill

Microsoft Excel, Marketing, Budgets, Microsoft Office, Management, CRM, Digital Media, Facebook, Analysis, Sales, Start-ups, Social Media Marketing, Social Media, Digital Strategy, Digital Marketing, Omni-Channel Marketing, Integrated Marketing, Marketing Strategy, Online Marketing, Media Strategy

Experience

Senior Director, Global Head of Paid Marketing

Kraken

2026-3 - Present · 7 mos

Leads performance marketing, affiliate and brand media, focused on driving growth for Kraken's entire suite of products globally.

Director, Global Head of Paid Growth and Media

Kraken

2023-11 - 2026-3 · 2 yrs 5 mos

Director, Global Head of Media

Kraken

2022-9 - 2023-11 · 1 yr 3 mos

Innovation Advisory Council

Brand Innovators Member Services

2020-6 - Present · 6 yrs 4 mos

Senior Director, Global Media Strategy & Planning

SC Johnson

2021-11 - 2022-8 · 10 mos

San Francisco Bay Area

Oversaw global integrated media strategy, organic social and influencer marketing, and marketing analytics.

Director, Media & Integrated Marketing

SC Johnson

2019-2 - 2021-11 · 2 yrs 10 mos

San Francisco Bay Area

In-housed internal media capability for SCJ Lifestyle Brands: method products, Mrs. Meyers Clean Day, Babyganics & Ecover. Key projects: Global digital transformation, cross-functional omnichannel planning, implementation of marketing mix modeling and customer data platform, launch of lifecycle marketing, project management lead for Google Analytics 360 and DoubleClick implementations across all four brands, and more.

Marketing Consultant

SC Johnson

2018-4 - 2019-2 · 11 mos

Media Director

AXM (Ars X Machina)

2018-2 - 2018-10 · 9 mos

San Francisco, California, United States

Interim Media and Account Director on Avast Antivirus account. Managed media strategy for cross-functional team and owned day-to-day client relationship.

Co-Founder & CEO

Wolo

2016-3 - 2018-2 · 2 yrs

Built experiential employee rewards and recognition platform focused on helping employees achieve their bucket lists. Managed marketing, UX, sales, and operations. Raised $60K via Travelport Labs & Start-up Chile

Digital Media Supervisor

Essence

2012-10 - 2016-3 · 3 yrs 6 mos

San Francisco, California, United States

Account Experience: Intuit, method home, VSP, Sungevity, Silent Circle Supervised cross-functional media team that executed 50+ brand and performance marketing campaigns across display, video, social and SEM with annual media spends of $50M Led go-to-market strategy for product launches across Method Home, Intuit Quickbooks and Silent Circle brands Assisted with successful new business acquisition pitches: Intuit Quickbooks, Method Home, Silent Circle Digital Media Supervisor (June 2015 - March 2016) Senior Digital Media Planner (July 2014 - June 2015 Digital Media Planner (July 2013 - June 2014) Assistant Media Planner (Dec 2012 - June 2013)