Mike Stein

Brand Capital Marketing (“BCM”) is a brand extension licensing agency focused on developing partnerships to complement, support, and accelerate the business growth of both our clients and their licensing partners. Our depth of knowledge and experience in over 100 consumer products categories coupled with our disciplined and unique approach to developing and managing licensing relationships provides significant benefits to our clients (Licensors) and the manufacturers and/or retailers (Licensees) that license the right to use our client’s well recognized and trusted brand(s). Our team has decades of Brand Extension Licensing and related business development experience having produced over $1 Billion in Sales from licensing representation for many leading companies and their brands. We specialize in representing corporate trademarks/brands of companies recognized as leaders in their respective categories. Client portfolio and trademark experience include Hearst Media brands (Country Living, House Beautiful, Good Housekeeping, Car and Driver, Road & Track); Trex, Wagner, Spectrum Brands (Spectracide, Cutter, Repel, Hot Shot, Black Flag, EcoLogic, and Garden Safe); Waterpik, Case IH, Maytag/Whirlpool, GE, Barrett Firearms, Motor Trend, Surfer, Powder, Snowboarder, Hunter Fan Company, Thomasville, Broyhill, Lane, Drexel Heritage, and others. As principal/co-owner, Michael manages the West Coast offices in San Diego.

The world’s leading full-service entertainment and sports talent agency, with offices throughout the world. Founded in 1975, the agency represents many of the most successful professionals working in film, TV, music, comedy, theatre, video games, sports, and the Internet, and provides a range of marketing and consulting services to corporate clients. The agency works closely with movie studios, TV networks, production and technology companies, as well as brand marketers. It is also a leader in sports representing 650+ of the world’s top athletes in football, baseball, basketball, hockey, soccer, tennis, action sports and golf, and also sells media, sponsorship, and corporate marketing rights for global sports properties. Led the overall Licensing Division, which extended and enhanced the “brand” of athletes, celebrities, and corporate trademarks into new consumer product businesses at retail. Primary role included leading the licensing team, developing major brand extension license partnerships, managing year over year growth and directing consumer product brand licensing efforts for CAA's 3,000+ clients. Responsibilities and accomplishments: - Created comprehensive strategy to extend licensing throughout all divisions of the agency. - Developed deals across various clients from Film, TV, and music celebrities to sports athletes and corporate brands. - Managed Division P&L, Budget, Sales, Marketing and Creative

Industry leading corporate trademark/brand licensing agency, representing over 100 trademarks/brands and 1,000+ licenses generating over $5 billion in annual retail sales. Managed Brand Extension Division with a focus on the strategic development of major licensed businesses for EMI clients that would enhance and protect their brands as well as deliver targeted marketing and financial benefits. Developed multi-year Strategic Plan and managed Licensing Sales Process & Procedures including brand equity extendibility research, business development, licensee candidate prospecting, deal negotiations, product launch and on-going management. The role evolved to managing the P&L of key client licensing programs and for a number of years led efforts to recruit new clients for the company. Responsibilities and accomplishments: - Worked with multiple clients to create profitable licensed businesses and brand marketing strategies. - Managed Brand Extension sales division with 100+ licenses generating $1 billion in annual retail sales - Developed, negotiated and managed various licenses for clients (GE, General Motors, Maytag, La-Z-Boy, Goodyear, Rawlings, Tyson Foods, K2, DuPont, Freightliner, and others marketing leading companies) resulting in millions in annual royalty revenues. - Responsible for sourcing and negotiating licenses and working with manufacturers and retailers. - Led New Business Development recruiting and signing new EMI clients - Salesperson of the Year (2002, 2005, 206, 2007), License of the Year (2005, 2006, and 2007)

The company developed and deployed an interactive media network of 12” touch screen terminals delivering media, on-demand entertainment, Internet access, and e-commerce functionality to the health & fitness industry. Over 15,000 terminals were placed on fitness equipment in 700 + health clubs across the US & Canada. Managed 250 employees via multiple direct reports and oversaw company operations, from strategic planning and budgeting to sales and marketing. During tenure, the company generated $9mm in revenues (from no revenues in ’99), secured over $40mm in equity financing to fund growth, and captured a significant market share of health and fitness club market. E-Zone was acquired via a 3-way merger with two other competing and complimentary media companies. - Integrally involved in both sales and marketing strategies - Managed brand development, Corporate ID strategy, and PR/media relations - Oversaw content development, procurement, licensing and production for network programming - Raised equity financing and created budget stewardship to manage costs during rapid growth

Leading manufacturer of premium fitness equipment (e.g. - steppers, bikes, treadmills, ellipticals, and cross-trainers). With 300+ employees, the company had worldwide sales and distribution to both consumers and commercial customers. Responsible for development and execution of US sales and worldwide marketing strategy to leverage and extend the Stairmaster brand into new product categories, increase revenues, and reduce costs. - Assisted in returning company to profitability with 30% sales growth and 200% EBITDA growth - Led company’s first Spinning product line via license partnership with world class cyclist Greg LeMond. The LeMond RevMaster became the #2 Spinning brand in less than 2 years. - Managed global marketing and set guidelines for corporate brand identity (internal & external) - Developed licensing program to move brand into new products (nutrition, medical & rehab, spas, apparel, and publishing). - Managed National Sales Team, Dealer Network, and Specialty Retail distribution

One of the leading entertainment industry consumer product businesses in the world that operates as a diversified licensing and merchandising organization. It licenses the rights to names, likenesses, and logos for various entertainment properties, categories, and Warner Bros. name icons. Developed and executed comprehensive business plan for sports-specific licensing programs across various Time-Warner-Turner divisions. Created the strategic plan and successfully launched WB Sport, a sports lifestyle brand resulting in over $75 million in retail sales at Sears, Kmart, Target, Wal-Mart, WB Studio Stores, and Six Flags. Licensed categories included apparel, headwear, bags, hosiery, toys & games, sporting goods, watches, inflatables, collectibles, accessories, publishing, to eyewear. - Developed sports licenses with sports leagues and WB properties (Looney Tunes, Space Jam, etc.). - Worked on sales, marketing, retail bus development, athlete endorsements, and strategic alliances. - Created strategic deals with Turner Sports, Sports Illustrated, DC Comics, and Six Flags.

A full-service sports management firm representing over 30 professional athletes and talent agency division, Pro Sport & Entertainment representing over 150+ actors. President / Founder – Managed company operations with 6 direct reports. Responsibilities included professional athlete recruitment and team contract negotiations, as well as securing endorsements, licensing and merchandising deals for a variety of athletes in the NFL, NBA, NHL and MLB as well as individual sport athletes in tennis, pro beach volleyball and extreme sports. - Developed business plan and strategy with annual sales growth averaging 25% - Created new division in ‘93 - Pro Sport & Entertainment, a SAG franchised talent agency -representing 150+ healthy, fit, and athletic talent for TV/Film/Commercials (eventually accounted for 30% of annual revenues) - Secured corporate sponsorship for various sports & entertainment properties

HMG West was the promotional and events arm of advertising company – Saatchi & Saatchi. Managed the corporate sponsorship sales and promotions of various sports and entertainment events on the West Coast. Reported to President and managed hospitality, licensing and merchandising of events. - Secured corporate sponsorships for sports and entertainment events resulting in $2.5mm in revenues - Secured partnerships with AT&T, Buick, Gillette, General Mills, Wrigley’s, Southland Corp, Coca-Cola, and Gatorade.

A full-service financial services broker/dealer advising small businesses and individual investors. Stockbroker/Financial Adviser (Series 7 & 22) - Sold financial planning services (securities, LP’s, mutual funds) for small business owners and private individuals.