Mike Scharnagl

When I parted ways with BuyBidWin (where I was responsible for interfacing with many vendors), I took one vendor with me that was supplying reconditioned air mattresses to the company. I opened Electric Auctions the next day and was selling air beds on eBay with this vendor drop shipping for me. Gradually my business grew and I became an authority on the topic. In 2007, I opened AirBedWarehouse.com as a retail channel to sell multiple brands of air beds. I also imported my first batch of air beds directly from China (first under the brand name "SUMO", then modifying it to Smart Air Beds shortly thereafter). I kept a little homage to SUMO by naming my unique, ultra large inflatable bean bag chair the SUMO. Smart Air Beds grew into a large enterprise as a one-man operation, sourcing, warehousing and drop shipping products for Amazon, MattressFirm, Hayneedle, Wayfair and UnbeatableSale while also concurrently running AirBesWarehouse.com and SmartAirBeds.com (> $2mm in annual sales). In 2016, I excited the air bed business, liquidated my existing inventory and focused on other endeavors.

Founder and owner of PCW ULTRA, the largest independent pro wrestling promotion on the West Coast. We routinely drew 1,000+ fans for each event. I had negotiated a beer sponsorship with Sapporo, and our content was available on Amazon and Fite TV. Many of the independent wrestlers we had part of our organization have good on to successful careers in WWE, AEW, TNA Impact and NJPW. After covid hit and destroyed any event attended in California for nearly 2 years, I transferred the ownership to my partner Joe Cabbibo to continue running events, which he still does today. Penta, who was our champion for some time, is now a major star in WWE. Jacob Fatu, who I had signed to an exclusive agreement in SoCal, is about to be the biggest monster in WWE. Shane "Swerve" Strickland, former PCW Champion, is a huge star in AEW and former AEW champion.

Responsible for management of the Smarthome Direct business; which includes planning, implementing and executing online & print customer acquisition campaigns to generate business growth along with managing product acquisition and launch. *P&L responsibility, annual budgeting and marketing plans *Develop Marketing strategies that ensure customer base growth with profitable returns *Manage & improve existing search engine strategy (paid and organic) *Development of acquisition and retention programs for various customer types, product segments, etc. *Management of New Products, Smarthome.com, Online marketing programs and Print marketing programs. Utilize analytics to monitor site activity and drive strategic marketing decisions *Develop, plan, execute and analyze all direct marketing campaigns, including landing pages, sponsorship content, acquisition and retention emails, etc. *Drive sales while maintaining integrity of brand *Interface closely with IT, Purchasing, Engineering, Finance and senior management on regular basis *Develop and maintain customer loyalty programs. *Participate as a strategic partner in the development of the company's long term plans

As American Racing's Internet/E-Commerce Marketing Manager, I had four primary functions: website content, design and project management; Internet advertising and marketing through online ads, search engine marketing and search engine optimization; e-commerce, including product photography and copy, and order management; and project management of the Company's wholesale website which required interaction with our warehouse managers, sales people, our dealers and our internal IT staff.

At BuyBidWin.com (now defunct) I was responsible all aspects of a start up e-commerce company ( < 13 employees) including product sourcing and vendor management, channel management (yahoo & eBay), product copy and photography, order processing, and direct marketing (which included a 10 mm person mailing list and affiliates).

As one of the company's first employees, I was responsible for all aspects of e-commerce (product sourcing, vendor management, channel management, warehousing and customer service). The merchandising department grew from two people (myself and an assistant) to 11 people whom I managed, and an off-site warehouse that housed over $1 mm in inventory. Sales grew from under $100k in the company's first year to over $6 mm in the company's final year of existance. We had sales and merchandising relationships with AOL, eBay, uBid, yahoo, Lycos and ESPN.com.

• Editing and Publishing. Edited and designed eight issues of Ivy League Honors and two issues of the Ivy League Football and Basketball Media Guides – publications highlighting the past and present achievements of the Ivy League student-athletes. Edited and designed the Ivy League Directory and Record Book – a comprehensive 288-page collection of Ivy League athletic information since the conference’s inception. • Media Relations. Developed, conceptualized and maintained the Ivy League’s website – one of the first collegiate athletic websites with up-to-date conference information. Wrote weekly sport specific press releases regarding league play and individual player achievements. Addressed the media at weekly Metro Area football luncheons. Worked closely with the Sports Information Directors (SIDs) from Brown, Cornell, Columbia, Dartmouth, Harvard, Pennsylvania, Princeton and Yale.