mike sallette

head of media and search

About

Strategic marketing executive with 19 years of leadership experience at multinational companies. Currently lead media planning, buying and measurement for 14 brands, eCommerce and corporate affairs at a $4 billion+ company. Direct the development and execution of multi-million dollar integrated advertising campaigns. Develop and execute strategic go-to-market plans that raise awareness for iconic and new brands and exceed sales goals. Superb understanding of digital, traditional and eCommerce media. Passionate about leading and empowering diverse teams and building organizational capabilities that deliver results. Effective communicator with exceptional presentation, collaboration and influencing skills. A skilled storyteller who assimilates complex data into actionable insights and compelling communications.

Country

united states

City

new york

Industry

marketing and advertising

Skill

integrated marketing, digital media, strategy, online marketing, product marketing, marketing, brand management, digital marketing, e commerce, management, marketing strategy, digital strategy, strategic partnerships, leadership, online advertising, advertising sales, advertising, social media, change management, cross functional team leadership, media planning, programmatic media buying, krux, agency relationship management, marketing mix modeling, moat, social media marketing, software as a service, analytics, strategic planning, international marketing, storytelling, b2c marketing, b2b marketing, media buying, search engine marketing, performance based marketing, acquisition marketing, paid search strategy, search engine optimization, pr, demand side platform, b2b marketing strategy, real time bidding, google ads, media strategy, instacart

Experience

senior marketing manager, global brand marketing

amazon

2012-7 - 2015-4 · 2 yrs 10 mos

marketing

gannett

2007-1 - 2012-7 · 5 yrs 7 mos

marketing manager, sales manager, corporate development analyst

wimba

2001-1 - 2007-1 · 6 yrs 1 mo

Key growth driver for six years at a SaaS start-up through corporate development, marketing and sales roles. Attended graduate school while working full time. Key accomplishments: Assisted CEO and CFO in raising $10 Million+ in private equity. Conducted internal due diligence, market research and competitive analysis, authored offering documents and presentations for investors and M&A deals. Owned positioning, acquisition and retention strategies for software product portfolio - Increased average license values by 24% by recommending a cross-selling strategy - Increased client retention rates by 16% in <18 months through attrition analysis and NPS Increased website traffic and e-commerce through online marketing: produced user-based web pages, case studies, email campaigns, SEO, SEM, collateral, webcasts and display ads.

senior marketing manager

usa today

2010-8 - 2012-7 · 2 yrs

Led team of five who developed and executed custom integrated marketing solutions for multi-million dollar national advertising campaigns Led the first cross-Gannett program for American Express "Small Business Saturday" (2011). The program drove awareness and sales for the client, small business owners and Gannett publishers and broadcasters. It was showcased by the CMO at an investor relations event. The overall campaign won numerous awards including two Cannes Lions Grand Prix.

senior product marketing manager, global product marketing

amazon

2015-4 - 2017-3 · 2 yrs

I help clients achieve their marketing goals. Lead worldwide marketing for Amazon's programmatic advertising solutions. Work with product and sales leadership to drive awareness, knowledge, demand and adoption of our demand-side platform (DSP) through large-scale programs. Key accomplishments: Launched the self-service version of the Amazon Advertising Platform simultaneously in 4 countries within 4 weeks of go-to-market planning, resulting in net new customers and incremental revenue within the same quarter. Improved the product’s core value proposition, transformed its identity and messaging, and applied it consistently across all customer touch points and internal product knowledge resources worldwide. The new identity was used by design to establish a new org-wide style guide. Worked with product specialists and operations to deliver a large-scale sales enablement program to support a global change management process. Extended the content to all onboarding workshops, ongoing training events and digital courses.