Mike Pylypchuk

I lead the editorial direction and digital growth of Ukraine’s key media covering retail, e-commerce, and consumer trends. I rebuilt the editorial team, fixed critical website issues together with developers, and launched new analytical formats — growing monthly traffic from 3,000 to over 100,000 views within the first months.

I managed media communications for Atlas Festival 2024–2025, coordinating with European outlets to expand international coverage and visibility.I also worked on PR campaigns for major Ukrainian music and entertainment projects, including the Eurovision Song Contest 2024 in Basel, where I handled media relations for Ziferblat, helping them reach the Top 10 (9th place).My portfolio includes press campaigns for Max Barskih, Olya Polyakova, and creative projects by Alan Badoev, as well as promotional preparation for Max Barskih’s upcoming English-language album aimed at European media. Additionally, I wrote and distributed press releases for Atlas Festival and featured artists in both Ukrainian and English, adapting messages for diverse media audiences.

I oversaw editorial direction and content production across themed sections and special projects. I developed story angles, wrote articles, longreads, reviews, and interviews, and coordinated media topics with PR departments. I also supervised a team of editors and contributors, built an efficient workflow, and shaped the platform’s content strategy — including creating Reels and video content for TikTok. During my tenure, the website grew to over 1 million monthly views, strengthening its position as a leading Ukrainian media outlet covering Kyiv’s culture, lifestyle, and urban life.