mike lavieri

Wrote features on high school athletes and covered games

* Communicated key messages to 65 radio affiliates in 13 states * Wrote and designed 18 weekly emails previewing upcoming week’s game and pertinent radio information to radio sponsors

* Report, photograph, paginate, assign and edit sports news and feature stories * Led social media efforts through Facebook and Twitter reaching nearly 35,000 people per day with an engagement rate of 10 percent; grew personal Twitter account followers by 50 percent between February and May 2016 * Managed website content and curated analytics to help managing editors and account executives make business decisions * Established relationships with more than 500 student-athletes and 75 coaches and administrators

* Report, photograph and coordinated coverage of more than 200 athletic programs at 11 high schools‬‬‬ * Constructed website and social media content, which resulted in a 10 percent increase in unique page views across all websites * Established daily social media content calendar for more consistent coverage * Collaborated with publishers to build company branding through social media efforts

* Wrote and edited reports sent to 100s of C-level executives. * Monitored news feeds and deciphered social media for legitimacy and credibility of news events * Edited reports for conciseness and AP Style

* Wrote, at minimum, three stories a week that were featured on ESPN.com, SI.com, NYTimes.com and other national media outlets * Established myself as a national source for Kansas basketball and football, while assisting the lead reporter * Assisted in breaking news and covering Big 12 Conference realignment

* Managed staff of 15 reporters and four columnists * Created and administered UDK Sports Facebook and Twitter accounts, which gained its first 1,000 followers in less than two months * Copy edited stories, with an emphasis on clarity, conciseness and AP style

* Provided daily coverage and analysis on nationally ranked basketball program * Increased Kansan.com readership by 15 percent and interaction by 50 percent during games by hosting an in-game live chat via CoverIt Live by incorporating in-depth analysis, statistics and Twitter * Initiated the Big 12 Power Rankings for the Daily Kansan

* Provided news coverage of 42 high school football programs in Kansas while assisting with coverage in Missouri‬‬‬‬‬‬‬‬ * Weekly radio guest while authoring a semi-weekly column * Voting media member of the Simone Award Committee

* Maintained timelines of projects, ensuring deadlines and budgets were met * Monitored social media accounts for five clients, while aggregating Facebook, Twitter and email reports analytics * Helped Compass Minerals grow its Protassium+ Facebook page following by more than 2,000 percent * Researched and identified strategic communication strategies for clients * Created and analyzed internal reports, and measured against monthly, quarterly and yearly goals

* Report, photograph, paginate, assign and edit sports news and feature stories * Led social media efforts through Facebook and Twitter reaching nearly 35,000 people per day with an engagement rate of 10 percent; grew personal Twitter account followers by 50 percent between February and May 2016 * Managed website content and curated analytics to help managing editors and account executives make business decisions * Established relationships with more than 500 student-athletes and 75 coaches and administrators

Minors in business and economics Activities and Societies: University Daily Kansan KUJH TV News