Michael Kunz

The Line Experience is building premier mountain bike focused entertainment centers and partnering with public and private areas to provide amenities and services for mountain bikers across the country. We will start the journey in our home in the PNW - Seattle. Whether at trailheads or our new Experience Center we will help make mountain biking accessible to more people and help those that already ride to progress and be able to enjoy more of the growing sport. The center is focused on learning, retail and community with amenities that reflect the outdoor recreation lifestyle and the community of riders. The Line represents an unprecedented opportunity to grow both participation and economics of and around the sport of mountain bikes.

Bicycle maintenance and service shop. One-on-one premium service provider for high end and race oriented mountain bikes, suspension service and tuning. Primarily focused on mountain bikes, progressing riders and ongoing support and set up with people who love bikes and riding. Specializing in advanced telemetry and set up for riders form new to pro. I also developed TuneCode an application nd database system for collecting and analyzing suspension and fit data for mountain bikes.

Causable is an idea that can help charities, and the people who want to help those charities. We will offer a new way to allow people to champion their cause. we are building a world class platform for social, charitable support and giving. I am currently serving as the head of the board for the nonprofit Causable Giving

Leading the development of a system for the reporting of telemetry use and adoption metrics for the Windows family of products. • Identified and developed a system for design, development and execution of a statistically relevant telemetry reporting system for Windows, enabling key business analytics to be delivered to all levels of product/program management resulting in better decision making and understanding in engineering teams. Received an honorable mention for Engineering Excellence. • Management of a consumer feedback panel for the Windows product that combines survey capabilities with telemetry data feedback. Resulting in new insights concerning usage and sentiment analysis.

managed a team of 8 product planners for the Windows division to prioritize and build the vision and plan for Windows and Live business, international strategy, instrumentation, help and support, and the Windows Online marketing platform. Budget responsibility of $1 million+ • Outlined the opportunity and the risk profile for a change in the language deployment for Windows, which resulted in a broad change in language availability across the world and SKUs of Windows 8. • Trend analysis resulting in newly defined machine categories and focus • Developed a framework for inclusion of advertisements in apps including defining the advertising and privacy policies for developers and ad networks in conjunction with the Microsoft advertising group. • Awarded 2 Gold star awards for driving business value in the Windows Division

Led the effort to frame and rationalize monetization and business strategy to define the value of advertising to consumers and cost of goods sold for Hotmail, Skydrive, Messenger and Live photos service. • Co-developed programs designed to increase value of advertising through supply and demand optimization, creative acceptance policy updates, optimization of formats, and modeling interactions • 18 patent applications, 6 granted to date.

Led a team responsible for monetization strategy and implementation across Windows Live services including Hotmail and Messenger. Managed on-boarding and implementation of personal expression content (emoticons, themes, etc.).

Formed and led a team the re-imagined passport, signup, user identity systems and other critical customer touch-points to build conversion, product adoption and engagement resulting in Increased Hotmail signup conversion by an estimated 60% • Built design value and led evangelism with executives and product teams including helping to redefine the product design process • 1 Gold star stock award from the senior leadership for driving business value

Rapidly developed and tested designs for key areas of buying path for Amazon. Helped define and implement the first user testing and prototyping system for customer experiences and a focused effort on developing clear customer segmentation and needs analysis to drive more effective conversion across Amazon purchasing path. Redesigns of the shopping cart screens and purchasing path resulted in statistically significant increases in sell through and conversion. Including an 8% increase in the “High up sell” cart screen.

Founding member of a team to develop deep customer segmentation, analysis and market research program to identify and understand teen buying habits and opinions in the online space. Leader of holistic, creative development of a $4 Million new interactive start-up brand including management of up to five creative agencies, direct involvement and influence with developers and naming. Funded by P&G Global Leadership Team with acclaim from target audience of teen users • Coordinated PR, advertising, design, interactive, and identity with five agency resources, fully implementing three brand revisions, meeting tight deadlines and cost restrictions. • Coordinated PR, advertising, design, interactive, and identity with five agency resources, fully implementing three brand revisions, meeting tight deadlines and cost restrictions.

Developed a comprehensive program for advising small and medium business around brand and interface design.

Invented a systematic process and tool set to allow individuals to submit structured feedback to companies. The engine allowed that feedback to be cataloged and analyzed to provide key insights for development by those same companies. The company was later acquired by Buzz metrics and eventually Nelson

the first Interactive Design Manager for P&G. created and built the first interactive marketing initiatives for P&G brands including Febreze, Pringles, Olay and others. I managed agency connections and worked directly with Brand Managers to help pioneer social marketing experiences, web site construction, navigation and design and develop strategic positioning for brands in an online environment.

This program focused on high skill based design and Conceptual problem solving in a highly selective and rigorous program. I was able to translate these skills into strategic planning skills, user experience and marketing leadership.