Mike Jacobs

Driving growth across the Consortium Brand Partners portfolio — the private equity platform founded by the team behind Marquee Brands (Martha Stewart, Sur La Table, BCBG). I operate hands-on with the incredible founders and leadership teams at Jonathan Adler, Draper James, Outdoor Voices, and California Pizza Kitchen, driving key growth levers across e-commerce, CRM, media, merchandising, and customer experience. The focus is execution, not theory: accelerating speed-to-scale, rebuilding performance engines, and delivering durable revenue and margin impact across the portfolio.

VuePlanner was acquired by Cadent in 2025

Ran the consumer business and overall P&L for a $3B-valuation two-sided marketplace backed by Bessemer Venture Partners and General Catalyst, leading consumer growth, product, and marketing across gas, grocery, and restaurant categories while scaling AI-driven personalization across millions of users and thousands of retailers. * Owned consumer P&L and full-funnel growth across brand, paid media, CRM/lifecycle, SEO, and analytics * Rebuilt and operated a $70M+ marketing and promotions engine, integrating performance optimization with long-term brand storytelling * Created the “cashback smarter” brand positioning and TV creative, driving ~3× response vs benchmarks (Swayable bias-to-action measurement) * Drove the Upside app to #1 in Google Play for travel/local, ahead of Airbnb, Vrbo, and Expedia * Increased LTV 20–30% in pilot markets by moving optimization from DMA to ZIP-level and dynamically passing LTV predictions to media partners * Scaled consumer acquisition and engagement through platform partnerships with Uber, Lyft, Chime, and the Upside App

Global head of buyer & seller growth for Etsy, Depop, and Reverb, and Elo7, leading one of the most influential growth engines in modern commerce. Oversaw more than $1B in brand + performance media across international markets and built systems that helped Etsy become the fastest-growing large online retailer in America. * Owned full-funnel growth across Etsy’s “House of Brands,” driving demand, conversion, and retention across Etsy (US/Intl), Depop (UK), Reverb (US), and Elo7 (Brazil) * Built and scaled the award-winning Etsy Offsite Ads program, integrating performance marketing across Google, Meta, Pinterest, Microsoft, Awin, and more — powering growth for 5M sellers and 100M+ SKUs * Created Etsy’s Creator Collective + UGC engine, one of the industry’s earliest and most successful creator flywheels, winning global honors across TikTok, paid social, and brand performance * Planned and executed $1B+ in global brand and ROI-driven media, including TV, video, CTV, social, search, shopping, display, programmatic, influencer, and affiliate * Co-developed Etsy’s Media Mix Model (MMM) with Analytics to quantify incrementality and optimize global investment with scientific precision * Led buyer and seller acquisition during Etsy’s hypergrowth era Awards included * AdAge Marketers of the Year * Fast Company Brands That Matter * Fortune 100 Fastest-Growing Companies * Multiple Influencer, Social, and Performance Marketing Awards * Executive sponsor for Accessibility & Disability ERG

Graduated Magna Cum Laude in 3 years. BA in Economics with Distinction. Math Department Award.