Mike Dunklee
Principal @ The Proper Group
About
My passions lie in crafting the most innovative and personalized customer experiences and creating engaging content strategies that draw target customers closer to brands. Since 1997, I have honed my marketing expertise in multiple industries, including hospitality, insurance, financial services, healthcare, and entertainment, having worked with everything from start-ups to storied national brands. My team and I at Mace Strategic Communications will help brands with: - Brand Strategy - Nurturing Campaigns - Recapture Campaigns - Social Media - SEO-Rich Content - Customer Communications - Blog Content - Media Relations - Crisis Communications As Principal of Mace Strategic Communications, I am a strong proponent of company culture (if you follow me here, you already know that) and work/life balance. I believe in creating and fostering a culture where team members are empowered to think like entrepreneurs and make independent decisions to do what is best and right for the client. If we take care of our people and their loved ones, they will always take care of our business and our customers. My leadership style and business beliefs are shaped by my experience establishing and nurturing teams in guest services, client relations, operations, sales, and marketing for national and global B2B and B2C brands. I live in Metro Detroit (just outside Ann Arbor, technically...) with my wife of 25 years and my two daughters. Animal rescue is a passion of ours, so we have three cats and a dog...or do they have us(?). I am a Michigan State University alum (GO GREEN!), and that is also where I met my wife. My loves include fiction writing, TTRPGs, football, cooking, craft beer and cocktails, entertaining, sarcasm, and decompressing while cooking in the kitchen or serving drinks at Dunklee's Pub. My company, Mace Strategic Communications, and I are proud to be independent executive members of The Prosper Group collective. To book a free 30-minute "Let's Get to Know One Another" chat, visit: https://calendly.com/mike-macestrategiccommunications/30min
United States
Dexter
Marketing & Advertising
Branding & Identity, Digital Content Management (DCM), Social Media Communications, Messaging, Public Relations, Customer Relations, Marketing Strategy, Customer Service, Team Building, Marketing Communications, Copywriting, Public Speaking, Microsoft Office, Writing, Business Strategy, Corporate Communications, Strategic Planning, Media Relations, Social Media, Real Estate
Experience

Principal
Mace Strategic Communications
Dexter, Michigan, United States
Marketing, branding, and target audience engagement are my specialty. I help clients find their ideal audience and engage with them in a deeper, more meaningful way through carefully crafted communications that strike the perfect balance of personalization and education. The result? High levels of client growth, retention and interaction, revenue growth and recapture, and greater brand reputation and visibility. Other skills include; - Visual branding management - Video and audio production management - Public relations and media prep - Crisis communications - Social media Industry Experience includes: - Hospitality - Insurance - Healthcare - Real Estate - Financial Services - Auto Contact: Inquiries@MaceStrategicCommunications | MaceStrategicCommunications.com To book a free 30-minute "Let's Get to Know One Another" chat, visit: https://calendly.com/mike-macestrategiccommunications/30min

Executive and Fractional Chief Marketing Officer
The Proper Group revolutionizes how businesses scale by combining world-class fractional leadership with a strategy-first, execution-driven approach. The mission is simple: empower organizations to achieve transformative growth while minimizing risk and maximizing value. As an executive with the Proper Group, I continue to work as an embedded, seasoned, and fractional executive with clients of all sizes. Through the Proper Group, my team at Mace Strategic Communications and I bring expertise and a proven track record in building, leading, and transforming businesses to help align their vision with actionable strategies and deliver measurable outcomes. We provide the leadership necessary to scale smarter, faster, and stronger. My focus areas include: • Brand & Reputation Strategy – Voice, positioning, and trust-building • Customer Journey Optimization – Aligning sales, service, and ops for seamless experiences • Fractional CMO Leadership – Strategy, GTM planning, and team mentorship • Digital & Content Innovation – Campaigns, SEO-rich storytelling, and social growth • Cross-Functional Alignment – Consistent messaging across all departments Learn more about The Proper Group and its eclectic team of fractional executive leaders providing unparalleled expertise across a wide variety of disciplines by visiting https://theproper.group/ To book a free 30-minute "Let's Get to Know One Another" chat with me and Mace Strategic Communications, visit: https://calendly.com/mike-macestrategiccommunications/30min

Chief Marketing Officer
Saskatoon, Saskatchewan, Canada
Mike was the fractional CMO of OBASA Hospitality, where he oversaw all communications, digital and print advertising, public relations, and social media for the North American hospitality company. The company consists of OBASA Six Three Suites and MyKey Global Accommodations. OBASA Six Three Suites was established in 2020 through a merger of OBASA Suites and Six Three Furnished Suites. Both companies were premier, locally owned and operated Saskatchewan-based businesses, with decades of experience providing fully furnished accommodations. However, they knew that together they could provide significantly more value to their clients and guests, as well as their employees. With a culture defined by an unmitigated passion for delivering exemplary service and unsurpassed quality, OBASA Six Three Suites provides housing options for all tastes, budgets, and needs in the most desirable buildings and locations in Canada. MyKey Global Accommodations utilizes a proprietary RFQ technology product to service the immediate and long-term furnished housing needs of the insurance industry. MyKey has built a North American alliance of brand-name hotels, and vetted corporate housing providers and vacation rental owners, to provide customized housing solutions specific to the varied needs of its clients' policyholders. With 24-hour service year-round, MyKey can rapidly provide a variety of hotels and furnished quarters using its custom-built sourcing, bidding, and ALE budget management technology. MyKey's specialized team and technology deliver Loss Cost Reductions to its clients greater than 16% and help drive policyholder satisfaction up with a Net Promoter Score of 68. Learn more about OBASA Six Three Suites at OBASASixThree.com and MyKey Global Accommodations at MyKey.com.

Chief Marketing Officer
Blvd Suites Corporate Housing
Mike oversaw all client relations, guest services, marketing, communications and social media matters for Blvd Suites. Providing a unique and innovative guest experience is where his primary focus - and passion - lay. He likes to joke that he was the Executive Vice President of Warm and Fuzzies.

Owner/Partner & member of the Board of Directors
Woirldwide
Mike was one of the founding owners of GO Furnished Housing. GO is an international partnership of privately held, best-in-class regional corporate housing providers throughout North America. Members are stringently vetted before being allowed to join to ensure they are dedicated to offering an outstanding product and experience while providing best-in-class furnished housing in sought-after locations around the globe. Each owner-managed GO member company provides the highest level of personal attention, thanks to one point of contact and a devoted local customer service staff. Instrumental in the formation of GO. Mike was elected to the GO Furnished Housing Board of Directors in 2014.

Associate Manager of Global Automotive Communications
GMAC Financial Services / Ally Financial Inc.
Mike Dunklee's Contact Information
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