Michael Connors

GoNoodle empowers brands to connect with kids, families, and educators through fun and engaging content seamlessly integrated into school and home routines.

pocket.watch is the first and largest kids and family creator media company, leveraging the world's biggest stars to entertain and engage Gen Z and Gen Alpha everywhere they are watching and playing. As trusted experts in kids and family media, brands partner with pocket.watch on campaigns that incorporate custom content and video media targeted to our popular creator channels across YouTube, YouTube Kids and connected TV, the most preferred entertainment platforms among kids.

Developed and implemented sales strategy that resulted in breaking new business with endemic and non-endemic brands across several new categories of business. Success driven by selling a combination of indirect digital advertising and direct integrated marketing solutions. New partnerships include brands such as Adidas, Athleta, Disney Channels, Disney Studios, Disney Home Entertainment, Hydrapak, MLB, Nike Soccer Camps, Topps and Universal Pictures.

Led brand partnerships division by developing highly integrated advertising and marketing campaigns anchored in branded custom videos. Revamped go-to-market strategy with new pricing and packaging options, resulted in exponential YOY revenue growth for 2.5 years, increased deal sizes, upfront commitments, new sponsorships and high-value integrated media partnerships with major entertainment brands and agencies.

Drove significant YOY revenue growth by developing advertising partnerships with brands including Amazon, Apple, Disney, Google, Lexus, Levi’s, MSFT, Netflix, Sony and Toyota. Scaled sales team 2X to 8 Sellers, 3 planners and 2 account managers. Spearheaded integrated partnerships with strategic e-commerce brands by leveraging Flipboard's proprietary interest graph technology to present brand products and content to relevant audiences.

Led Telescope's revenue generation efforts in the U.S. by transitioning business from an audience voting company to a leading tech-enabled provider of digital participation and social engagement solutions. Developed partnerships with media companies, sports leagues, brands and agencies.

Served as Vice President of Sales overseeing digital ad sales for it’s non-linear platforms including CNN.com, CNN Video, CNN Mobile and iReport. Played integral role building the team, establishing processes and implementing business systems after ad sales responsibilities were returned by AOL. Developed cross-platform sales and marketing solutions in partnership with linear sales, marketing and product. Relocated to Los Angeles to manage the west coast and mid-west sales teams.

Managed team of sellers building advertising partnerships with clients in Finance, Auto, Corporate and Advocacy categories. Increased responsibilities by managing sellers in Detroit, LA, SF and Miami. Launched NYTimes.com international ad sales business through partnerships with the newspaper and several overseas rep firms.