Mike Allton

After two decades in digital marketing and helping lead partner-led growth at Agorapulse, I've seen one problem kill more productivity than any other: "Admin Drag." At The AI Hat, I partner with organizations to fix this. I'm a "Patient Architect" who delivers hands-on, practical implementation workshops and keynotes. My work is focused on helping marketing teams, agencies, and sales teams build a "Digital Crew" of custom AI assistants to automate their most time-consuming operational tasks. My focus is on tangible, high-ROI outcomes for teams: Automating "Admin Drag": I teach your team to build custom AI assistants to automate sales prep, client reporting, and internal Q&A—saving them 10+ hours a week. Building a "Company Brain": We turn your scattered SOPs and wikis into a proprietary, 24/7 AI expert that your team can rely on for instant, accurate answers. Driving Operational Efficiency: I go beyond "AI hype" to provide a human-centered framework for implementing AI in a way that actually solves your biggest operational bottlenecks. My goal is to free your team from the "engine room" so they can focus on the high-value, strategic work that truly scales your business.

Leading the strategic design and execution of Agorapulse's partner ecosystem. My mission is to build a world-class partnership program that drives significant new revenue and delivers exceptional value to our agency, technology, and referral partners. 🧡 Architecting the new Agorapulse LEAP (Leading Edge Agency Partnership) Program from the ground up. 🧡 Responsible for partner recruitment, onboarding, enablement, and the overall P&L of the partner-led growth channel. 🧡 Focused on building a powerful new growth engine for the company through strategic alliances and a "win-win-win" partnership philosophy.

Served as the primary voice of the Agorapulse brand, responsible for communicating our story and value proposition to the market. 🧡 Hosted the "Social Pulse Podcast," growing our audience and establishing a key channel for industry conversations. Also developed 4 ICP-specific podcasts for Retail, Agency, Hospitality and B2B audiences. 🧡 Developed and scaled our customer success story program, creating a powerful library of social proof that directly supported sales and marketing efforts. Improved the quality of the stories we tell by 25%. Doubled the number of stories we have published, while decreasing the time needed to develop them through the use of AI and systemic processes.

Laid the groundwork for Agorapulse's partnership strategy by identifying and building initial relationships with key brands and influencers in the marketing and SaaS ecosystem. This foundational work set the stage for the development of our formal partner-led growth channel.

As Agorapulse's Brand Evangelist, I was responsible for championing the brand and building our influencer marketing program from the ground up. My focus was on cultivating strong relationships with social media educators and industry leaders to expand our reach and establish brand partnerships in their critical early stages. Key accomplishments include: 🧡 Led the social media and community teams, guiding our owned channel strategy and fostering audience growth. 🧡 Launched and was showrunner for the company's first weekly live show, creating a new, consistent content series for community engagement. 🧡 Created and executed Agorapulse's first virtual summit, driving over 1,000 attendees and establishing a new pillar for our event marketing strategy. 🧡 Grew the Agorapulse ambassador program by 5x, transforming it into a powerful network of brand advocates and influencers.

Mike Allton is your navigator through the labyrinth of modern marketing. A renowned Strategic Marketing Leader in AI and Data-Driven Solutions, Mike has dedicated his career to mastering the intersection of technology and human-centric marketing strategies. With a rich background that spans across various facets of digital marketing, Mike has become a trusted voice in leveraging AI and data analytics to not only predict market trends but to craft marketing strategies that resonate deeply with audiences. His expertise is not just in understanding the tools of the trade but in applying them in innovative ways that ensure businesses stand out in an increasingly crowded digital landscape. Mike believes that at the heart of successful marketing lies a genuine connection with the audience. This philosophy is the cornerstone of his approach, ensuring that even the most sophisticated AI-driven campaigns retain a personal touch, speaking directly to the needs and desires of the consumer. Beyond his consulting work, Mike is an engaging speaker and educator, eager to share his insights and learnings with others. Through workshops, keynote speeches, and personalized consulting sessions, he demystifies complex technologies and strategies, empowering businesses to achieve their marketing objectives with confidence. As a Strategic Marketing Leader, Mike offers a blend of visionary thinking and practical execution, guiding businesses through the ever-evolving digital marketing landscape with clarity and purpose. Whether crafting bespoke AI solutions, delivering compelling presentations, or leading strategic marketing initiatives, Mike Allton is committed to elevating brands and driving meaningful engagement. Join Mike on a journey toward transforming your marketing efforts, where data meets creativity, and technology amplifies the human connection.

🚀 Small Business Content Marketing Strategist | Educator | Growth Catalyst 🌐✨ Welcome to Blogging Brute! I'm Mike Allton, your dedicated guide to unlocking the full potential of content marketing for small businesses. 👨‍🏫 What I Do: As a Small Business Content Strategist, my mission is to equip entrepreneurs, business owners, and marketing leaders with the tools and knowledge they need to flourish in the digital realm. I specialize in developing tailored content strategies that drive brand awareness, engagement, and conversion. 🌐 Content Marketing Mastery: Explore our extensive resources, courses, and workshops designed to demystify content marketing. From crafting compelling blog posts to implementing effective social media strategies, we've got you covered. 💼 Services: Discover personalized services ranging from 1:1 coaching sessions to in-depth content audits. We'll fine-tune your approach, aligning your content strategy with your business objectives. 🔧 Why Work With Me? I bring over a decade of hands-on expertise in content marketing. I've had the privilege of assisting countless small businesses in navigating the ever-evolving digital landscape. Ready to transform your content marketing journey? Let's connect and explore the possibilities! 🚀✨

Along with industry experts Jenn Herman, Stephanie Liu and Amanda Robinson, I led a private membership group where business owners can receive live training, ask questions, and get a broad perspective on the latest marketing trends and techniques.

As the CMO, I lead SiteSell's marketing department and coordinate all marketing initiatives, including content creation, social media activity, search engine optimization, landing page creation, split testing, sales campaigns and more. The entire focus is on helping everyday people with passions and ideas to turn those ideas into real online businesses using Solo Build It!

I built over one hundred dynamic websites for businesses throughout the United States and Canada. Each website was driven by a professional-grade Content Management System: Drupal. Each site included a completely custom design (no templates) and a thorough optimization for search engines and social media integration. I worked with clients to help them understand how they could leverage the power and flexibility of their new website to promote their business online through content marketing. I also provided premium website hosting services exclusively to my design clients, and ongoing maintenance and support. In additional to website development and Drupal implementations, I provided: - Social Media Marketing - Social Media Training and Consulting - Search Engine Optimization - eCommerce Implementation - Pay Per Click Consulting and Management - Blog Coaching and Content Marketing Consulting - Email Marketing Consulting - Graphic Design My focus has now shifted to The Social Media Hat where I provide businesses with the tools and information to promote themselves, and I serve as a consultant. I still provide website development to those clients who need a better web platform on which to built their online presence, and I still provide ongoing maintenance and hosting for my existing web clients.

I was responsible for helping customers purchase Swimming Pools, Hot Tubs, Outdoor Furniture, Tanning Beds, Pre-lit Christmas Trees and Billiard Tables, as well as accessories and service for those items.

Managed retail store as well as preparation of IT Quotes for businesses and residential customers.

- Successful USG Presidential campaign for Chris Norman - Successful USG Presidential campaign for Rob Edmund - Successful USG Presidential campaign for Kevin Sheriff