Mike Smith

Executive owner of commercial strategy, brand, planning, pricing, and country team performance across 9 MENA markets. Brought in to build the commercial infrastructure and operating model in preparation for IPO. Impact: • 42% daily order growth and 23% EBITDA improvement while reducing inventory 18% • 24% AOV increase and 49% conversion improvement through AI-driven localization • 80% SKU rationalization while growing premium and luxury mix Transformation: • Designed and deployed a localized AI planning and allocation model across 9 complex country markets — creating a repeatable, scalable premium growth engine • Built and led “Revenue Squad” — a cross-functional C-suite initiative realigning Product, IT, and Marketing into a unified revenue output engine • Deployed a full S&OP commercial operating model delivering step-change margin and sales performance

Global commercial ownership across brand, planning, pricing, trade, design, and space in owned, JV, and franchise markets. Led enterprise-wide transformation from a decentralized pull model to a centralized commercial operating model enabling scalable, profitable global growth. Impact: • 17% CAGR and 29% EBITDA growth while reducing global inventory 16% • 41% improvement in in-stocks; 12% reduction in SG&A through AI-enabled demand planning • Loyalty program launch driving 37% improvement in CAC and ROS in year one Transformation: • Designed generative AI product development model improving campaign product decisions by 89% • Built and implemented a global Commercial Operating Model (COM) governing all commercial functions across franchise, owned, and JV markets • Launched award-winning collaboration with London College of Fashion, driving 2x apparel sales growth

Led the global merchandise planning, S&OP, and procurement organization (50+ FTE) across multiple offices. Modernized the planning function into a core business driver with a single operational forecast across sales, planning, operations, and all channels. Impact: • 23% sales growth, 270bps margin improvement, 21% inventory reduction globally • Aged inventory reduced from 41% to under 8% • 62% in-stock improvement across Walmart, Target, Amazon, and Best Buy • Created key account planning group generating $150M in Top 5 customer sales Transformation: • Designed and launched enterprise S&OP engaging 150+ team members — still in use today as originally architected

Enterprise planning leadership across a highly complex multi-category portfolio. Led full modernization of planning and supply processes delivering step-change productivity, availability, and margin performance at scale. • 6% CAGR, 112bps margin improvement on 23% inventory reduction • 800bps availability improvement through flow planning implementation • Implemented Relex AI merchandising solutions for automated supply and demand • Launched enterprise S&OP across 100+ team members used for all corporate planning activities

Built a specialized executive search and consulting firm from zero to $1M in annual billings. Advised major retailers and consumer brands on supply chain optimization and digital/technology modernization. Key clients: Academy Sports, Meijer, Staples, 99 Cents Only, Dunham’s Sports, Alvarez & Marsal.

Full commercial ownership reporting to CEO — merchandising, planning, allocation, pricing, space, and global sourcing in a grocery discount model. • 12% CAGR, 380bps margin improvement, 14% inventory reduction • 19% EBITDA improvement through inventory and cost optimization

Amazing career with a world-class company. Thank you Meijer. I progressively worked from pushing carts as a utility worker, to Department Manager, to Corp office where I fulfilled numerous roles including analyst, replenisher, merchandise planner, buyer, senior buyer.