Mike Robinson
VP Regional Marketing @ EIS Ltd
About
International business professional with a successful track record in the marketing and communication fields. I have experience working with multiple global organizations to create successful marketing strategies and develop corporate processes. My professional focus centers around brand management, strategic planning and project management. I have an undergraduate degree in Marketing Communications from Brigham Young University and an MBA in Global Business from Thunderbird, The Garvin School of International Management. Specialties: Market research, strategic planning, branding and activations
United States
Lehi
Marketing & Advertising
Digital Marketing, Marketing Management, Budget Management, Team Leadership, Strategic Planning, Market Research, Marketing Communications, Strategy, Marketing Strategy, Social Media, Management, Marketing, Product Development, Project Management, Start-ups, Brand Management, Market Analysis, Program Management, Budgets, Negotiation
Experience
VP Regional Marketing
EIS Ltd
Lehi, UT
COO, Head of Strategy
FanUp Software
Lehi, UT
• Spearhead the launch of the Audience Data Acquisition platform, overseeing product management and UI layer development. • Develop comprehensive product and go-to-market strategies, enhancing product positioning and storytelling. • Create impactful sales assets and streamline sales operations to drive engagement and adoption.
Global Head of Marketing
Colt CZ Group
Lehi, Utah, United States
Complete global marketing responsibility of all 17 Group brands and the associated programing with total annual revenue over $1.1B. Serve on Global Executive Committee for all Group business and lead strategy development for key market initiatives. I own our customer relationships and am responsible for our enhanced engagement strategy that is accelerating brand value, sales interest and reducing budget waste. I take pride in developing my team in order to create more productivity, personal ownership and job satisfaction.
Head of Sponsorships & Activations
HCLSoftware
Salt Lake City, Utah, United States
Global Marketing Lead - Unica
HCLSoftware
HCL Software is a wholly owned subsidiary of HCL Technologies Ltd, a $10B company with a global consulting, applications, products, platforms, infrastructure, engineering, R&D and Business Process Optimization presence globally. HCL operates in forty-four countries with over 135,000 employees globally.
GM Marketing & PR
HCLSoftware
Lead Innovation Strategist
IBM
Greater Salt Lake City Area
Executive Solutions Strategist
IBM
Global Marketing Director
GLOCK, Inc.
Greater Atlanta Area
Marketing & Communications Channel Leader
Gerdau North America
General Manager
Art Companies Group
Education
Thunderbird School of Global Management
Global Business
Brigham Young University
Marketing Communications
Interim break in study: served a 2 year service mission from 1999-2001
Mike Robinson's Contact Information
Phone
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