Mike Palm

VP of Sales & Marketing @ CRP Industries Inc.

About

Michael Palm is Vice President of Sales, Marketing & Product Management at CRP Industries Inc., headquartered in Cranbury, NJ. CRP is a leader in the manufacture, marketing, and supply of automotive parts and industrial products in the NAFTA market. Since his return to CRP more than 20 years ago, Mike has led Marketing, Sales, Customer Service and Product Development in both the CRP Automotive and Industrial sectors. Today, Mike is directly responsible for the planning and execution of CRP’s sales, product & marketing strategy, leading the CRP sales, product & marketing teams, corporate brand positioning and promotion of the company while being a member of the executive management team. And after 40 years in both B2B and B2C sales and marketing environments, Mike has significant experience with the development and execution of integrated sales and marketing programs as well as successfully leading teams to deliver break through outcomes. Mike began his career with CRP in 1986 working in product development and marketing. Those early years were foundational in learning all facets of the business and automotive market. Mike left the company in 1995 to join Berlitz International, a global leader in language instruction and cultural training, in a variety of marketing and business development roles, lastly as Director of Worldwide Marketing. In 2005, the call of the automotive aftermarket was too strong and Mike returned to CRP as VP of Marketing. Mike is a graduate of Shippensburg University with a Bachelor of Science Business Administration (BSBA) degree and was the recipient of Shippensburg University’s 2003 Outstanding Young Alumnus Award. He currently serves on the university’s John L. Grove College of Business Advisory Board with a specific focus on the Marketing Advisory Committee. Mike also serves on the Auto Care Association Import Vehicle Community's Executive Leadership Committee. Mike has been a featured speaker at colleges and marketing conferences on various marketing and leadership topics.

Country

United States

City

Cranbury

Industry

Automotive

Skill

Strategic Planning, Strategic Thinking, Business Strategy, Leadership, Strategic Leadership, Cross-functional Team Leadership, B2B Marketing, B2B Marketing Strategy, B2B2C, Sales Management, Strategic Sales Plans, Business Development, Strategic Financial Planning, CRM, Key Account Management, Key Account Relationship Management, Key Account Acquisition & Retention, Product Development, Product Management, Brand Management

Experience

VP of Sales & Marketing

CRP Industries Inc.

2017-10 - Present · 9 yrs

Cranbury, NJ

Executive leading the CRP sales, marketing & product teams. Directly responsible for the planning and execution of CRP’s sales & marketing strategy, leading the CRP sales, marketing & product organization, corporate brand positioning and promotion of the company while being a member of the executive management team. CRP Industries is a leader in the automotive parts and industrial products sectors. The company provides products from some of the most recognized brand names in the NAFTA market, AAE Steering System Components, Rein® Automotive Parts and Accessories, Pentosin Technical Fluids, AJUSA Engine Parts., Reinflex® High-Pressure Thermoplastic Hoses and Perske® High-Speed Motors. CRP Industries Inc. operates key office facilities and distribution centers throughout North America.

VP of Marketing & Brand Management

CRP Industries Inc.

2013-11 - 2017-10 · 4 yrs

Responsible for the planning and execution of marketing, brand and product strategy, corporate brand positioning and promotion of the company and two specific business units -- Automotive and Industrial as well as eight individual brands. A member of the executive management team and is accountable for the development of CRP’s business segment marketing, brand and product management strategies.

VP of Sales & Marketing

CRP Industries Inc.

2005-1 - 2013-10 · 8 yrs 10 mos

Directly responsible for the planning and execution of sales & marketing strategy, sales management support, corporate brand positioning and promotion of the company and three specific business units -- Automotive, Industrial & Electric Motors. A member of the senior management team and is accountable for the development of CRP’s business segment sales & marketing strategies.

Director, Worldwide Marketing

Berlitz Corporation

1995 - 2005 · 10 yrs

Berlitz International, Inc. is the world's leading supplier of language instruction, cross-cultural training, and self-teaching publishing materials. With more than 475 offices in 60 countries, Berlitz has maintained a tradition of excellence in providing language and cultural training programs, travel and language-related publishing materials for millions of customers since its founding more than 140-plus years ago. Direct responsibility with managing the Berlitz brand, focused on three strategic points -- building brand relevance, increasing customer acquisition and improving customer retention on a global scale. Embraced a "think global, act local" marketing mentality. Provided management oversight to an international marketing management team supporting more than 60 countries. Key member of 15-person senior management team reporting directly to CEO/President. Job positions: Director, Worldwide Marketing – September 2001 to December 2005 Marketing Director, Berlitz N.A. and ELS Language Centers – 1999 to 2005 Marketing Manager, North America – February 1995 to 1998

Corporate Marketing Manager / Sales Coordinator / Product Research

CRP Industries Inc.

1986 - 1995 · 9 yrs

Education

Shippensburg University of Pennsylvania

Marketing

1982 - 1986 · 4 yrs

- 2003 Shippensburg University Outstanding Young Alumnus Award (December 2003), - John L. Grove College of Business Advisory Board, Shippensburg University - 2002 on