Mike Malinowski

VP, Growth and Retention Marketing @ True Religion

About

I’m a growth executive with 15+ years of experience building and scaling acquisition, activation, and retention systems for consumer digital businesses — from early-stage creator platforms to $200M+ ecommerce brands. I specialize in turning underperforming growth engines into durable, full-funnel systems by combining strong product instincts, rigorous experimentation, and close cross-functional partnership across Marketing, Product, Data, Finance, and Executive Leadership. Over the past several years, I’ve led material growth transformations: modernizing acquisition strategies, introducing new channels and platforms, improving measurement and incrementality, and building high-performing teams that consistently deliver against ambitious revenue goals. I’m most energized by complex growth problems, scaling what works, and building foundations that compound over time.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Apparel & Fashion

Skill

Team Management, Growth Marketing, Start-ups, P&L Management, Landing Pages, Presentations, Shopify, Pay Per Click (PPC), Advertising, E-Commerce, Microsoft Office, Microsoft PowerPoint, Microsoft Excel, Sales, Fashion, E-commerce, SEO, Digital Marketing, Email Marketing, Affiliate Marketing

Experience

VP, Growth and Retention Marketing

True Religion

2023-12 - Present · 2 yrs 10 mos

Los Angeles Metropolitan Area

Sr. Director Growth Marketing

True Religion

2023-8 - 2023-12 · 5 mos

VP, DTC/eCommerce

pocket.watch

2019 - 2022 · 3 yrs

Culver City, CA

As a digital-first studio, pocket.watch is focused on building global franchises for top-performing kid and family YouTube channels. Working with popular content creators such as Ryan's World, Kids Diana Show, and Toys & Colors, who collectively generate billions of views each month, we bring their brands to life at retailers like Target, Walmart, and Amazon, and work with licensing partners such as Just Play, Bonkers, and Colgate. Developed and executed a comprehensive Direct to Consumer (DTC) ecommerce strategy across multiple channels including external partner sites, owned & operated properties, social media, email marketing, content marketing, SEO, and PPC. Designed and launched an online subscription box service and ecommerce store for one of YouTube's highest-earners, Ryan's World. Managed ecommerce initiatives across Amazon and online retail partners such as Walmart.com, Target.com, and Kohls.com.

Sr. Director of E-commerce

Speedo

2011 - 2019 · 8 yrs

Greater Los Angeles Area

Responsible for e-commerce and digital growth, P&L management, strategy, team development and overall success of multi-million dollar BTC and B2B online stores and Amazon.

Director of E-commerce & Online Strategy

Michael Stars

2006 - 2011 · 5 yrs

Greater Los Angeles Area

Oversaw all ecommerce, social and mobile efforts. Established strategic digital marketing, operations and technology plans to grow revenue and profitability of Michaelstars.com and Amazon.

Sr. E-commerce Analyst

Radial Inc.

2005 - 2006 · 1 yr

Assisted in the development and support of ecommerce strategies for clients in the apparel and consumer electronics verticals.

E-commerce Manager

damnBRAND

2001 - 2005 · 4 yrs

Managed outsource ecommerce services for eight clients including ABS by Allen B. Schwartz, Bisou Bisou, Hotkiss, Trina Turk, Oliver Peoples, Smashbox Cosmetics, Paris Blues and Black Eyed Peas.