Mike Lam

- As a Senior Product Marketing Manager focusing on Power Sensor System (PSS) segment of Infineon. - Execution of market segment and product strategies, focus on AI Server (serving one of Top 3 customer), Automotive OBC/DCDC, ADAS, Robotic, LSEV, Server power, Industrial SMPS, wireless charging. Products specialist in power devices (including SiC & GaN), gate driver, controllers, sensors, Radar, ToF, MEMS MiC, MCU, USB PD, connectivity (BLE/Wifi). - Leading PM and IM team to maintain timely support to both vendor and internal dept requests. - As a Key Account Manager of a leading motion subsystem customer based in Hong Kong. - Analysis of the market to understand applications and opportunities to growth the Power Management MOSFETs segment. - Driving regional sales teams and FAE to provide timely support to the customer. - Build cooperative relationships with Vendor, both local and DIV team. Participant in product and market intelligence training, technical training and QBR. - Develop pricing strategies and product policies. - Follow up key opportunities in CRM to make sure they are translated into design-ins. - Forecast and approve purchase order to maintain buffer stock. Closely monitor inventory and clear dead stock.

- Responsible for Hong Kong, mainland China and Taiwan market - Responsible for product lines: STMicroelectronics, Valence Tech Semiconductor, SoundChip and Merus Audio - Focus on Car Infotainment, Car Electronics, Consumer Audio, Health Care and Medical applications - Negotiate and make pricing decisions - Provide and ensure accuracy of parts, prices and quantity information to sales teams for customer quotations - Be involved in identifying inventory affected by stock rotation, price protection, obsolescence and end of life etc. Update identified fields for part masters - Formulating and developing new product idea generation and partnering with product development team (R&D, FAE, Sales) closely - Managing product roadmap and product line promotion

- Electronics components distribution and total solution provider. - Deliver world-class principals including STMicroelectronics, Murata, Vishay, Microchip, Intersil, AKM, NJRC, Dexerials, Rectron, Sunken, Sony, GP batteries, Rubicon, Susumu. - Focus on Home Audio, Professional Audio and Consumer Electronics in Southern China. - Manage a sales team of 6 members, including HK and PRC people. - Bridge sales activities to product marketing, FAE and R&D. - Business development of new products and new product lines. - Project management of audio and consumer electronics products. - Budget forecasting and material forecasting. - Customer Relationship Management on key accounts and VIP clients. - Task forces leadership

Committee of Opening Camp for freshmen (Electronic Faculty and Shaw College)