Mike Lake

Finally finished 10 seasons of Brand and Network development for Knaus Tabbert AG, time for a slower pace, BUT not a complete halt.

Solely responsible for the launch and dealer network development of one of Germany's best loved touring caravan Brands - Knaus. Together with the UK preview of the Weinsberg value for money touring caravan range.

During this period I worked with a variety of retail and wholesale clients establishing new retail outlets and new dealer networks. Specialising in the UK caravan and motorhome market. Extensive retail exhibition, show and event staging and management.

Established a brown field retail caravan dealership. Worked extensively with Rimor Spa on their caravan programme and also with SsangYong Motors holding their franchise at two locations and exclusively exhibiting their product at various caravan related events.

The UK sales and marketing agency that handled accounts with TEC (Hymer Group), Possl and Bravia Mobil. When the world fell off the financial cliff and the GB£ dropped to parity with the Euro our continental partners withdrew from the UK and more than one UK caravan manufacturer failed completely - a difficult time for all.

Soley responsible for, (in the words of MMM magazine), 'the meteoric rise of the Adria leisure vehicle brand in the UK' Adria a Slovenian leisure vehicle manufacturer were selling 50 units each year in the UK in 2004, by the time I had developed and launched their 2008 model year range we were selling over 1200 units through an extensive dealer network.