Mike Heffernan

National Sales Manager @ WellPower (formerly Forte Fitness Solutions)

About

I’m Mike Heffernan, National Sales Manager at Forte Fitness Solutions. Originally from Ireland and now based in Australia, I’ve spent the past 23 years helping transform gyms and wellness spaces across the country. My mission? To bring the world’s most innovative fitness & recovery solutions to facilities that care about quality, results & inclusivity. I spent 6 years with Radisson Blu, working across both Guest Relations and Gym Management. That hospitality experience shaped how I approach business today — with a strong focus on service, human connection & going the extra mile. I don’t just sell equipment — I help create experiences that clients and members remember. I partner with brands like Pulse Fitness, WellnessSpace Brands & JK Products to deliver high-end solutions — from performance cardio & strength to plug-and-play recovery systems and red light therapy. I’m especially passionate about inclusive fitness and making sure people of all ages and abilities feel welcome and supported in their training environments. I build strong relationships with every client I work with, because great business is personal. Whether I’m helping a gym chain launch new offerings, guiding a local council through tender specs, or flying across the globe to preview new product innovations, I bring energy, honesty & real-world insight to every conversation. Let’s create spaces that move people — physically, mentally & emotionally.

Country

Australia

City

Balgowlah

Industry

Health, Wellness & Fitness

Skill

Fitness, Coaching, Customer Service, Event Management, Personal Training, Public Speaking, Strength Training, Sports Management, Social Media, Social Networking, Hospitality, Microsoft Excel, Microsoft Office, Sales, Tourism, Hotels, Training, Restaurants, Event Planning, Hotel Management

Experience

National Sales Manager

WellPower (formerly Forte Fitness Solutions)

2023-10 - Present · 3 yrs

Australia

Delivering smart, efficient and cost-effective fitness facilities Team of experts from all aspects of fitness and wellness industry. Leading design project managers, technicians and product specialists. Offers finance solutions and provides technical after sales support.

Business Consultant within Fitness Industry

H.E.F

2015-12 - Present · 10 yrs 10 mos

Ireland

H.E.F stands for Health. Education. Fitness. I currently specialise in new business development for start-up gyms assisting in everything from site selections, layout designs, equipment recommendations to sales training and B2B marketing plans.

Business Development Manager

Leisure Concepts Australia

2023-1 - 2023-10 · 10 mos

New South Wales, Australia

Sales Representative NSW & ACT

Fit Into Shape

2020-10 - 2023-10 · 3 yrs 1 mo

Brisbane

Sale of High End Fitness equipment and fitness technology software

Bodytasic Sales Representative NSW/ACT

Bodytastic Australia

2020-1 - 2020-7 · 7 mos

Sydney, New South Wales, Australia

Selling quality fitness equipment to commercial, medical, hotel, residential, sporting teams.

Sales & Marketing Manager

Kingdom Gym Sydney

2019-3 - 2020-1 · 11 mos

9-13 WINBOURNE ROAD BROOKVALE

Sales Executive

Matrix Fitness Australia

2017-2 - 2018-4 · 1 yr 3 mos

Manly North, New South Wales, Australia

Fitness equipment sales and training across Sydney and Northern New South Wales. End to end project management and client service. Product education and training. Gym design and layout guidance. On site installation management. Cold calling, lead generation and monthly target achievements.

Sales Executive

Leisure Concepts Australia

2015-2 - 2016-2 · 1 yr 1 mo

New South Wales, Australia

Sales of commercial fitness equipment for all New South Wales. Fitness equipment sales and training across Sydney and Northern New South Wales. End to end project management and client service. Gym design and layout guidance. On site installation management. Cold calling, lead generation and monthly target achievements.

Regional Sales Executive

Fleetmatics

2015-5 - 2015-12 · 8 mos

Pyrmont

Area Gym Manager

Henly Group/ Snap Fitness Aus

2011-3 - 2014-6 · 3 yrs 4 mos

Sydney, Australia

Overseeing day to day management of Snap Fitness clubs in NSW including Kotara, Sydney CBD, Potts Point, Kensington and Waterloo. Development of sales promotions and retention plans to increase memberships. Manage both club managers and personal trainers in all clubs. Hiring/training new team members and personal trainers. Heading up club audits to ensure accurate numbers for forecasting and targets.