Mike Finn

Spearheading business development and client relations through comprehensive, integrated services, including: marketing strategy, social media, influencer programs, broadcast media tours, video production, news distribution, public service announcements (PSAs) and public relations.

• Provided strategic counsel to agencies and brands, enhancing their planning and execution processes. • Focused on go-to-market strategies for small to mid-sized agencies, driving new business development. • Collaborated closely with clients to identify opportunities and optimize their strategic initiatives.

Key Accomplishments: Helped triple EBITDA in four years; led team of 40 marketers; increased marketing investment 2x; fostered culture of “we” • Participated in the transition to a new private equity partner as part of the executive leadership team Fall 2023. • Led a team of 40 marketers globally to launch over 100+ new products annually, resulting in record-breaking sales and market share gains. • Elevated global commercialization process for seamless execution, outperforming industry competitors. • Created a new creative process for go-to-market execution, fostering a more collaborative environment.

Key Accomplishments: Stretched teams thinking beyond events to fully integrated programs • Led sales process, strategic planning and client service for key client businesses • Utilized 25+ years marketing experience to differentiate service offering versus competitors Involved in the following critical processes: • Strategic planning • Design • Production • Delivery and installation • Dismantling • Lead gen and interactive • ROI analysis • Supported world-class client service, creative design, exhibit fabrication, graphic production, IT, interactive and digital engagement, field services, warehousing and transportation of client assets/exhibits, programming. Turn-key execution across a number of vertical markets.

Led brand marketing team for the Consumer Lifestyle practice Key Accomplishments: David Drobis Award winner (2014), one of five client directors globally, for excellence in business development, client directorship and thought leadership; led revival of top 5 global account team (Kimberly-Clark) • Represented among the largest account teams (30 people) and support double-digit office growth; Sold in more than $15MM incremental account business • Directed the vision and everyday operations of award-winning teams, serving several of the Midwest’s largest clients: Kimberly-Clark, U.S. Cellular, GNC, and Cub Cadet, among others across paid, earned, shared and owned media • Secured new business revenue (incremental and net-new clients) across CPG, home, health/wellness, retail, wireless, outdoor power equipment, outdoor retailers, and education verticals • Served as lead for Omnicom cross-agency business development working group, which promoted agency collaboration and sales connection • Led measurement analytics efforts with Ketchum Global Research & Analytics group to identify client and agency opportunities for program and service optimization • Managed account profitability at multiplier of 3 or greater for majority of assignments • Cooperated in achieving 85% talent retention goal

Led top 10 global CPG account to strongest review marks in account history; participated in new business and incremental business activities supporting Midwest growth objectives

Key Accomplishments: Generated $4MM+ new business in less than two years, including agency’s largest client assignment, Jarden Managed P&Ls, strategy and creative work across CPG, healthcare and service organizations; lead significant new business wins including largest client assignment during tenure

Key Accomplishment: Developed and implemented first global integrated marketing planning process resulting in better strategic planning and more systematic delivery across North America, LATAM, EMEA and APAC • Managed all agencies and contracts; served as conduit to brand teams while leading briefing and strategy alignment • Directed internal team of eight and agency relationships focused on promotions, digital marketing, PR and advertising planning across division brands, including: Sharpie®, Paper Mate®, uni-ball®, Rubbermaid®, EXPO®, Prismacolor®, DYMO®, Rolodex®, Parker®, and Waterman® brands • Drove Sharpie® Permanent Markers award winning Autographs for Education program including a $2MM+ budget • Designed and executed uni-ball®’s single largest new product launch using PR as primary storytelling channel for promotion; honored with most successful brand launch in its history • Orchestrated mergers and acquisitions and crisis communications for DYMO®, mimio® and CardScan® acquisitions and division plant closures

Key Accomplishments: Managed media relations strategy and execution for $2.2B interconnect technology company in North, Central, and South American regions; generated more than $500K ad equivalency on first-ever press tour for secure memory card products

Key Accomplishments: Directed account management for 5 key accounts across consumer brand, healthcare, and pharma sectors, including Zimmer Orthopedic (Bristol-Myers), Abbott Diagnostics, Under Armor, TAP Pharmaceuticals, VIVUS, and Jackson Hewitt. Achieved $2MM in fee revenue by contributing to new business strategy, development, and implementation. Served as the agency’s media relations account director and managed athlete sponsorship negotiations for Sammy Sosa’s 1998-1999 home-run chase.

Key Accomplishments: Coordinated $2MM in integrated event and sponsorship marketing across 20 major U.S. markets, generating over 1M consumer touchpoints. Developed a comprehensive corporate communications strategy—including positioning, crisis preparedness, newsletters, and sales collateral—and secured global beverage trade media placements that produced 500 leads. Directed a $1MM trade show and conference program, and managed nationwide consumer events distributing 2M brand trial samples.