Mike Bolotov

Created and executed growth strategies for four e-commerce brands across paid acquisition (seven-figure budget), pricing & promotions, product development, and content optimization Led a six-person functional team with full-cycle ownership (capacity planning, goals/OKRs, coaching) and continuous process improvement to ensure high-quality performance Designed the architecture of the internal knowledge base and drove adoption and ongoing maintenance Built the internal decision-support analytics stack (Tableau, Google Sheets, internal services/platforms) to enable data-driven decisions Scaled the team: led interviews, onboarding, and ongoing training programs Launched and scaled 50+ successful new products; new products contributed 25% of revenue last year

- People management - leading functional meetings, setting targets/action plans (weekly, monthly, quarterly), providing feedback based on the result, helping with a self-growing - Responsibility for team performance - Creation of the architecture of the internal knowledge base + leading the processes for its completion - Building the architecture of the internal system of analytical support in decision-making (Tableau, Google Sheets, internal services) - Building a team (leading interviews with potential candidates, onboarding, and education) - Handling all steps with launch and growth of new products (from $0 to $40.000 monthly within 3 months)

Planning and launching advertising campaigns through paid traffic channels (Google Ads, Microsoft Ads, Amazon Ads, and Walmart) - GEO: Global (US, Can, UK & EU, JP, AUS, etc) - Control of the marketing budget of the entire project (> $200.000 monthly) - Evaluation of the effectiveness of attracted traffic by key metrics on a daily basis (CTR, CPC, CPM, CPA, APPU, ACoS/ROAS, TACoS, Total Sales, and Net Profit) - Setting tasks for the development of advertising creatives (banners, texts, and videos) - Setting tasks for the development of internal reporting for the entire Marketing Performance Department - Setting tasks for a team of analysts and developers to evaluate tests and develop internal tools such as an internal tool for optimizing advertising campaigns in Amazon Ads via API - Weekly communication and reporting to the CEO of the project - Setting up WEB analytics for websites, including creating conversions to optimize advertising campaigns, creating audiences for remarketing, and creating reports and dashboards to show results to cross-teams - Making hypotheses and conducting A / B and Before-and-after testing with fixing the result expressed in specific numbers

Development and maintenance of paid advertising in Google Ads, Bing (Web & App) systems, as well as work with DSP (DV360 & AdRoll) for large dating projects; Geo: World Main geo: USA, Canada, Australia, New Zealand, Hong Kong; - Control of large advertising budgets (from $ 95,000/weekly); - Analysis of results by key metrics (CTR, CPC, CPA, LTV, CF, ROI, EROI); - Development of new attraction hypotheses + A/ B, B/A testing; - Preparation of technical specifications for programmers, designers, and analysts; - Working with BI systems (Power BI, Google Data Studio) - Preparation of reports for management; - Create efficient presentations by monthly/quarterly results - Competitive analysis + Project CA analysis

- Collection of the semantic core; - Launch and management of Yandex.Direct and Google Ads advertising campaigns; - Launching retargeting campaigns; - Setting up and working with Yandex.Metrica and Google Analytics analytics services; - Evaluation of the effectiveness of the AC and reporting for the client (pivot tables, graphical presentation of data); - Optimization and increase of efficiency of advertising placement; - Planning of advertising placement (compilation of KPI; Media plan); - Management of large budgets (from 500,000 rubles per month) and work with large clients; - Most of the work was in Microsoft Excel and Microsoft PowerPoint; - Basic competitive and cohort analysis; - Ability to work through API;

- Collection of the semantic core; - Launch and management of Yandex.Direct and Google Ads advertising campaigns; - Launching retargeting campaigns; - Setting up and working with Yandex.Metrica and Google Analytics analytics services; - Evaluation of the effectiveness of the AC and reporting for the client (pivot tables, graphical presentation of data); - Optimization and increase of efficiency of advertising placement; - Planning of advertising placement (compilation of KPI; Media plan); - Managing large budgets (from $6k monthly) and working with large clients; - Most of the work was in Microsoft Excel and Microsoft PowerPoint; - Basic competitive and cohort analysis; - Ability to work through API;