Mikael Joelsson

As CCO at Kople, I lead the company’s commercial strategy and development, with overall responsibility for sales, marketing, and partnerships. I am a member of the executive leadership team and work closely with the CEO and across departments to drive growth and strengthen our position in the rapidly evolving EV charging market. Key responsibilities and focus areas: - Strategic sales leadership and customer development within the B2B segment - Building and expanding a strong portfolio of partnerships – both public and private - Brand and communication strategy across channels and audiences - Leading a multidisciplinary commercial team with high professional expertise - Cross-functional collaboration with product, technology, and operations to ensure a seamless customer experience and sustainable profitability Objective: To build a performance-driven culture based on clarity, accountability, and collaboration – while positioning Kople as a leading player in green mobility and user-friendly EV charging across Norway.

As B2B & Partner Manager at Domino’s Pizza Norway, I was responsible for building and leading our B2B initiative, Domino's for Business, focusing on providing tailored solutions for corporate clients and large events. Through developing innovative partnerships and strategies, I have contributed to strengthening Domino’s position in the corporate market. Key responsibilities and achievements: - Developed and launched Domino's for Business, simplifying corporate catering orders. - Created a festival concept where we partnered with Norway's largest festivals and the world’s largest youth football tournament, exposing our brand to over one million people. - Led the partnership and launch of Domino’s on the Wolt and Foodora delivery platforms, increasing our market presence. - Managed and developed long-term relationships with corporate clients, contributing to significant growth in the B2B segment. - Ensured quality and efficiency by working closely with internal departments on product development and logistics. Through my work, I actively contribute to strengthening Domino’s position as the market leader in the pizza segment, both through innovative partnerships and new distribution channels.

As one of the first employees at Marketer Technologies, a rapidly growing startup, I played a key role in building the company’s operational structure from the ground up. In my role as COO, I was responsible for overseeing daily operations and implementing strategies that fueled the company’s explosive growth, primarily through targeted sales efforts. Key responsibilities and achievements: - Led and optimized operations in a dynamic startup environment, developing efficient processes that supported the rapid scaling of the company. - Contributed to substantial revenue growth, primarily through focused sales strategies and outreach to real estate agents and developers, positioning Marketer as a strong player in the market. - Built and led a cross-functional team to drive innovation and ensure the delivery of cutting-edge automated marketing (Martech) solutions through digital channels such as Google, Meta, and Snap. - Secured strategic partnerships and developed new market opportunities, positioning Marketer as a preferred provider of digital marketing solutions within the real estate industry. - Established clear KPIs and processes that improved operational efficiency and ensured the delivery of tailored solutions to clients through highly effective digital marketing campaigns. My time at Marketer was marked by balancing strategic leadership with operational management in a fast-paced startup environment, with a focus on driving growth through innovative solutions and targeted sales efforts.

As Country Sales Manager for DIAKRIT in Norway, I was responsible for driving strategic national sales growth across all business areas: New Construction, Residential, and Commercial property. With full P&L responsibility for Norway, I was part of the Nordic management team and played a critical role in shaping and executing the company’s growth strategies in the region. Key responsibilities and achievements: - Tripled revenue for the New Construction department through targeted sales strategies, a deep understanding of client needs, and the development of tailored solutions that helped developers showcase properties effectively. - Consistently achieved year-on-year business growth across all segments by fostering strong client relationships and delivering innovative digital marketing solutions that enabled real estate professionals to attract more buyers and renters. - Built and led a high-performing sales team by implementing effective training programs, setting clear goals, and fostering a collaborative and results-driven environment. - Cultivated a strong company culture that emphasized teamwork, innovation, and customer-centricity, leading to higher employee satisfaction and retention. - Established DIAKRIT as a trusted partner for real estate marketing solutions in Norway, leveraging cutting-edge technologies such as cloud-based software, professional photo services, 2D & 3D visualizations, and flythrough animations. My tenure at DIAKRIT was defined by a relentless focus on growth, operational excellence, and building a team culture that inspired success. These efforts positioned the company as a market leader in Norway and set the foundation for long-term revenue generation.

As a board member at DIAKRIT, I provided strategic oversight on company operations, supported sales and growth initiatives, and guided management on decisions related to market expansion and customer engagement. I contributed to aligning DIAKRIT’s digital solutions with industry needs, ensuring sustainable growth in a competitive real estate market.

In this role, I took charge of building and executing Proviso’s digital presence while driving lead generation efforts to support the sales organization and Key Account Managers. By leveraging digital tools and channels, I ensured that Proviso stayed at the forefront of its industry and reached its target audience effectively. Key responsibilities and achievements: - Developed and implemented a comprehensive digital strategy across platforms such as Facebook, LinkedIn, and Twitter, driving brand awareness and engagement with target audiences. - Spearheaded online lead generation campaigns using advanced targeting techniques to identify businesses and decision-makers interested in our online event management tool, Proviso®. - Collaborated closely with senior management to align digital initiatives with broader business goals, ensuring a cohesive and impactful approach to digital marketing. - Managed content creation and digital campaigns, consistently delivering measurable results in traffic, engagement, and lead conversion. - Positioned Proviso as a forward-thinking solution provider by staying ahead of digital trends and tailoring campaigns to resonate with the evolving needs of potential clients. Through my work at Proviso, I demonstrated the power of digital marketing in driving sales and strengthening client pipelines, ultimately contributing to the company’s growth and visibility in the market.

In this role, I led the development and growth of Virke’s Professional Business Networking, Courses, and Management Development Programs, transforming them into Norway’s premier professional networking arena for top executives. My efforts focused on innovation, commercialization, and aligning training programs with modern management needs and technologies. Key responsibilities and achievements: - Introduced and sold out five self-developed executive programs, including three for senior management and two for middle managers, establishing a new standard for leadership development in Norway. - Launched Virke’s first web-based courses by initiating a collaboration with NKI Nettstudier, adding over 300 online courses and educational programs to our offerings. - Delivered a 189% increase in sales goals during the first year, turning around a declining trend in the business courses segment to achieve profitability for the first time in over three years. - Designed and implemented a new professional networking model for top executives in 2013, creating added value that fostered loyalty and sustained revenue growth. - Expanded Virke’s reach as the #1 networking arena for executives, growing membership and engagement across Oslo, Bergen, Trondheim, and Stavanger. My work at Virke was defined by a commitment to delivering innovative solutions and measurable results, ensuring long-term success in a competitive market.

Joining Virke marked the start of an exciting chapter as I took on a newly created position to help establish Norway’s leading professional business networking arena for top executives. Working closely with senior advisors and management, I played a key role in building and scaling the organization’s networking initiatives from the ground up. Key responsibilities and achievements: - Expanded operations from 3 to over 40 professional networks across major cities, including Oslo, Bergen, Trondheim, and Stavanger, within two years. - Increased the number of annual network events from 15 to 250, delivering value-driven opportunities for members to connect and collaborate. - Achieved a fivefold increase in revenue each year for the first three years, showcasing the financial impact of effective networking strategies. - Coordinated and executed events, managing everything from speaker bookings and contract negotiations to digital communication and budget adherence. - Leveraged CRM tools and digital platforms to streamline communication, improve member engagement, and enhance operational efficiency. Through strategic planning, operational excellence, and a member-first approach, I contributed to the rapid growth of Virke’s networking programs, establishing them as the premier choice for Norway’s top executives.

In a temporary role as PR Advisor and Web Editor, I contributed to the federation’s communication efforts by managing its digital presence and strengthening relationships with key stakeholders. Key responsibilities and achievements: - Managed the company’s main website and associated brand portals, ensuring accurate and engaging content aligned with organizational goals. - Facilitated connections between top management and broadcasting journalists, fostering valuable media relationships that supported the federation’s strategic objectives. - Streamlined digital communication workflows, ensuring consistency and professionalism across all online platforms. During this period, I ensured the federation maintained a strong and professional digital presence, supporting its mission and visibility in a competitive landscape.

In Carlsberg Sweden’s Customer & Sales Support department, I managed critical customer data and processes, ensuring smooth operations and compliance in a highly regulated industry. Key responsibilities and achievements: - Maintained customer master data in CRM, including licenses for serving alcoholic beverages in restaurants and at events, ensuring compliance with industry regulations. - Provided sales support, invoicing, and credit management, resolving customer inquiries and ensuring accurate financial processing. - Contributed to a C-project that developed and implemented a new method for event planning and logistics, streamlining the delivery and return of beverages and goods for major events and concerts. This role allowed me to develop a strong foundation in customer service, data management, and operational efficiency, while supporting Carlsberg’s commitment to quality and customer satisfaction.

As part of Carlsberg Sweden’s newly established National Sales & Service Office in Falkenberg, I played a key role in building the operational foundation for the company’s Inside Sales team after the department relocated from Stockholm. Key responsibilities and achievements: - Contributed to the development of a new code of conduct and supported the implementation of SAP as the CRM system across all Nordic countries, streamlining customer and sales operations. - Worked closely with HORECA customers, managing weekly beverage orders, introducing new products, and driving additional sales opportunities. - Provided field sales support by handling customer inquiries, complaints, and claims, ensuring seamless collaboration between inside sales and the sales force. - Played a pivotal role in establishing efficient processes and a customer-centric approach within the newly formed office. This role allowed me to develop expertise in CRM systems, customer relationship management, and operational excellence, while contributing to Carlsberg’s success in the Nordic market.

In 2007, I embraced the opportunity to study abroad through an exchange program between Halmstad University in Sweden and the University of the Sunshine Coast in Queensland, Australia. This transformative experience shaped my professional direction and solidified my passion for product management, brand development, marketing, and sales. Key subjects studied: - Finance - Marketing Management - HR Management - Organization and Leadership Management - ICT Management - Innovation & Entrepreneurship - Tourism Management This year was a pivotal moment in my academic journey, offering international perspectives and practical insights that have guided my career aspirations and achievements.

In 2002, I began my studies at Halmstad University in southwest Sweden with the goal of pursuing a career in sports management. My coursework focused on sports science and behavioral subjects, including: - Sports Psychology - Sports Pedagogy (Teaching Methods) - Fitness & Health As I progressed, I identified a growing interest in business-oriented studies and a career path more aligned with marketing and sales. This led me to shift my academic focus, combining my studies with hands-on experience in sales at Carlsberg Breweries. My introduction to business law during this period was a pivotal moment, steering my ambitions toward a career in business development and management. This blend of academic exploration and practical experience shaped the foundation for my future in business, marketing, and sales.