Mikaela Hong

• Ideate press-driving and consumer awareness ideas against product launches and key brand moments, advising on PR and earned influencer strategy • Draft press releases and pitches for regional and national distribution • Secure media coverage for clients in digital, print and broadcast • Responsible for hitting client’s goals, strategizing how to meet KPIs, and overcoming roadblocks • Oversee weekly, monthly, quarterly and annual recapping • Manage one to two junior team members on each staffed account to ensure PR initiatives are being completed on schedule and meet set benchmarks • Clients include: Briogeo, Boka, Brunel, cocokind, NOYZ, K-Beauty World, SEEN Hair Care, Typology, YSE Beauty, YSL Beauty

• Ideate press-driving and consumer awareness ideas against product launches and key brand moments, advising on PR and influencer strategy • Draft press releases and pitches for national distribution • Secure media coverage for clients in digital, print and broadcast • Co-manage client’s annual and project budgets, ranging between $5K to over $500K • Plan and execute tentpole media and influencer trips and events, including: budget oversight, event producer selection and coordination, site selection, transportation, airfare, accommodations, AV, food and beverage, itinerary, gifts, and more • Support in influencer campaign casting, offers and content management for long-term and short-term campaigns • Manage L’Oreal Paris League of Experts Celebrity Hairstylist agreement, overseeing press and social deliverables are completed throughout year-long partnership • Oversee L'Oréal Paris mailer execution, including the creation of a 2,000 person creator network, vendor selection and creative oversight, social tracking and recapping • Oversee weekly, monthly, quarterly and annual recapping, including Cision rankings for LUSA brands L'Oréal Paris and SkinCeuticals • Led 2024 award season GTL strategy for L'Oréal Paris, resulting in 209 press placements, 20.6B media impressions and 142M social impressions • Manage team of two to five members on staffed accounts to ensure PR initiatives and influencer campaigns are being completed on schedule and meet set benchmarks • Clients include: L’Oréal Paris (cosmetics, skincare, haircare, hair color), SkinCeuticals, Rose Inc, Real Techniques, EcoTools, Nails.INC, INC.redible, Holler and Glow

• Co-authored strategic PR and influencer plans by working cross-functionally with account teams to align on client priorities and executed and optimized plans • Responsible for hitting client’s goals, strategizing how to meet KPIs, and overcoming roadblocks • Negotiated and managed client’s monthly budget for maximum ROAS and performance • Regularly secured media coverage for clients in digital, print, broadcast and podcasts • Managed multiple teams to ensure PR initiatives and influencer campaigns were completed on schedule • Acted as the day-to-day point of contact for clients • Facilitated re-sign strategy, presentation, and proposal development to increase contract length and maintain client retention • Worked with internal teams to identify additional strategies and services to improve account performance and increase agency revenue derived from client partnership • Managed two junior employees to meet quarterly and annual goals for professional growth • Clients included: Grown Alchemist, Bob’s Red Mill, EO Products/Everyone For Everybody, Cora, Dare to Roam, Wildfox, Hummingway, Pipcorn, Project Reef • Individual Accolades: Q3 2019 "We Own It" Award, Q4 2020 "Team Player" Award, Q1 2022 Department MVP

On August 5th 2020, Power Digital announced its partnership with Covet Public Relations, a leading consumer PR firm.

• Developed and presented creative ideas to build brand awareness, including: brand partnerships, event activations, ambassador/ influencer partnerships and more • Drafted pitches and press releases for 5-7 clients • Researched and identified influencers and lead outreach initiatives, resulting in 30+ social placements • Prepared monthly activity reports and conference/meeting status reports for circulation to client • Executed strategic yearly, monthly and project-based PR plans • Pitched clients for high-profile speaking engagements and lead introductory phone calls with event producers • Led internship program, handling outreach, screening 100+ resumes, onboarding and mentoring 6 interns • Coordinated creation of monthly newsletter circulated to 1,000+ subscribers • Maintained CEO’s agenda by scheduling meetings, conferences and travel • Coordinated speakers for 2018 LA84 Foundation Summit, including booking travel, scheduling briefing calls, and managing day-of logistics • Clients included: Four Sigmatic, PlantFusion, COMRAD, Dragon Herbs, Pure Organic

• Studied abroad through Olin Business School program • Completed courses related to Marketing and Psychology