Mikaela Huarcaya

- Led operations management for a variety of daily events on campus, ranging from small gatherings to large-scale functions such as the L.A. Rams Training Camp - Managed inventory logistics and addressed last-minute client requests and changes, ensuring timelines were met and client needs were satisfied

- Compiled a complete and up-to-date file that includes correspondence and the minutes of the organization’s meetings - Supervised the finances of the Panhellenic Council to improve membership experience for over 800 women who are part of the 6 Panhellenic sororities at LMU

- Planned the annual budget and worked with all other Executive Board positions to make sure budgets are being kept on track; ensured resources to provide a fulfilling experience to members - Inputted bills every month, handled reimbursements, paid large scale vendors, paid national dues, and managed accounts receivable

- Researched global media consumption and marketing trends in digital spaces for high-profile talent, pitched new talent for CAA signings to be used at A&R meetings - Shadowed senior agents in signing calls, dealmaking, strategy conferences, and more

- Designed creative merchandise products for members to wear and represent the fraternity on campus - Collaborated as a member of the marketing committee on a pre- and post-recruitment campaign including digital signage, website updates, Instagram reels, and posters

- Created and managed content for TikTok and Instagram, email campaigns, and events like L.A. Fashion Week, while driving brand engagement, outreach efforts, and e-commerce growth - Tracked performance metrics, oversaw supply chain and pricing processes, and handled administrative tasks to streamline marketing efforts

- Assisted with social media strategy and content creation on platforms including LinkedIn, Instagram, Facebook, YouTube, and X - Planned and developed marketing campaigns to increase student engagement with social media, focusing on analytics

- Identified over 60 new key decision-makers within target groups and assisted in improving promotional strategies such as developing marketing pitch decks - Utilized customer relationship management and digital marketing tools to streamline processes and enhance sales efficiency, ultimately contributing to increased sales and customer loyalty