Mika Lappalainen

Gymstick’s wide sport product range is sold in six continents, in over 45 countries and through thousands of resellers. In addition, we represent a number of high quality international brands in our domestic market in Finland. Gymstick is a leading fitness brand in Finland. My responsibility is to build strong digital presence among end consumers and develope Gymstick´s online business to the next level. I planned and executed new ecommerce strategy which we implemented to our new, more focused company strategy. We launched redesigned treenikauppa.fi webshop beginning of november 2016.

Active member of the board with responsibility of online marketing and development of the online businesses according to company´s goals and quality metrics. Superfy is a group of people who have massive background of ecommerce and online businesses. Superfy has continuously expanded its product portfolio and were rapidly growing in strength and began to expand a share of the market. Sold to private investors in december 2017.

-Online marketing (Finland, Sweden & Denmark). -SEO. -Adwords / youtube marketing. -Facebook marketing. -Video editing / producing. -Analyzing with 3rd party tools and google analytics -Reporting.

Established an webshop dedicated to sell offroad gears, hardparts and streetwears. In the first year freestylemx got an award of being the most trustfull company in the market in 2011 (survay made by Offroadpro.fi). In following years freestylemx.fi grew to be third biggest online store in the market according to annual survay 2014 (made by Maxice research). Freestylemx was sold to Danish company named Easy Online ApS in may of 2014.

Responsible of handling all the needs of our custumers. Including supply chain to customers house building project. Specially focused on selling geothermal heating and solar energy systems.

Selling best brands of action sport, snowboarding and skiing.