Miikka Lindgren

Sandsoft is a global game developer, publisher, and investor headquartered in Riyadh. Aligned with Saudi Arabia’s Vision 2030, the company focuses on delivering top-tier F2P mobile experiences to players worldwide. Core Responsibilities: • Strategic Leadership & P&L: Held full P&L responsibility for the Publishing Business Unit. Defined the division’s vision and strategy, building the teams, processes, and tech stack required to execute global and MENA objectives. • Global Operations: Led cross-functional teams (Product, UA, Data, Ad Monetization, Localization, Marketing) across EMEA, MENA, and APAC. • Growth & Partnerships: Spearheaded global sourcing efforts with a focus on China, Korea, Europe, and LATAM, securing high-value games and partners. • M&A & Investment: Contributed to leadership-level M&A decisions, driving lead generation and due diligence for strategic investments. • Performance Analysis: Directed the business analyst team to enforce continuous KPI monitoring and set rigorous performance targets from prototype to live ops. Key Achievements: • Revenue Growth: Signed and launched a portfolio of titles projected to generate over $10M in revenue for 2025. • Strategic IP Partnerships: Secured and launched collaborations with major IP holders including Warner Bros., DC Comics, MBC, Legendary, and StudioCanal. • Portfolio Strategy: Developed and implemented a Rapid Validation Framework to assess market-product fit, evaluating hundreds of 3rd-party games and multiple co-development projects. • Investment Impact: Vetted over 100 investment targets and played a key role in the due diligence and decision-making process for major acquisitions. • Executive Collaboration: Drove company-wide growth initiatives alongside a leadership team comprised of veterans from EA, King, Wargaming, Rovio, and Meta.

Global Business Development & IP Strategy Lead Core Responsibilities: • Build and led global business development team with satellite organizations in Los Angeles, Montreal, Shanghai, Seoul and Tokyo • Drove global expansion and monetization across new verticals and territories, acting as a pivotal driver for the long-term commercial success of the Angry Birds IP. • Strategic Growth & P&L: Led the exploration and execution of new market and business opportunities (e.g., growth markets, new platforms, emerging technologies). • Developed robust business case models and execution strategies, directly contributing to revenue diversification. Achievements: • IP Licensing & Revenue Generation: Signed multi-million dollar IP licensing deals that unlocked significant new revenue streams and amplified global brand awareness. • Global Platform Expansion: Spearheaded strategic collaboration with major platform holders and developers to successfully launch the Angry Birds IP onto platforms like Roblox and Minecraft, significantly expanding the franchise's digital footprint. • Key Account & Partner Management: Managed relationships with all major strategic partners including Apple, Google, Amazon, Microsoft, and Facebook, optimizing distribution and platform strategy. • International Publishing: Published 10+ Rovio games in China and successfully executed multiple co-development and IP collaboration deals across China, Korea, and Japan, driving critical expansion into key East Asian markets. • Lead generation and analysis for strategic investments and M&A • Transmedia Brand Management: Worked closely with cross-functional internal teams to evolve Angry Birds into an enduring global household brand (achieving 98% brand recognition in key markets). This included coordinating strategy across gaming, animation, merchandise, and LBE (Location-Based Entertainment) services like theme parks.

Built and Led Global Business Development & P&L Operations (5 Markets) • Established and led a high-performing international business development organization with team members located across Finland, the US, China, Japan, and Korea. • Global P&L Accountability: Owned revenue forecasting and full P&L management for the business unit, consistently meeting or exceeding global growth targets. • International Team Building: Successfully executed local team recruitment and people management across five different international sites, fostering a cohesive and performance-driven global culture. • Strategic Market Entry: Developed, executed, and tracked detailed market entry strategies to penetrate new global territories and verticals, resulting in quantifiable revenue expansion. • Partnership & Negotiation: Drove strategic partner identification, relationship management, and complex contract negotiation to secure critical local distribution and development agreements. • Project Oversight: Provided high-level oversight for local game development and publishing projects, ensuring milestones were met and performance was tracked against strategic objectives.

Built and Launched Multi-Million EUR PC & Console Business Unit • Successfully built a new PC and console gaming business vertical from the ground up, transforming a mobile-only IP into a cross-platform commercial success. • P&L Ownership & Growth Hacking: Accountable for full P&L management and revenue forecasting. Generated close to €10 Million in additional yearly revenue by establishing this new business line. • Strategic Vertical Creation: Led the business opportunity analysis, planning, and execution to shift the product design and development strategy from mobile to large-screen formats. • Global Strategic Alliances: Negotiated and secured a comprehensive strategic partnership network covering every aspect of the value chain, including manufacturing, printing, retail distribution, and digital distribution for PC and console games. • End-to-End Execution: Oversaw the entire process from initial market analysis and business case modeling through to final product deployment and revenue realization.

• Managed key accounts and projects within the Media Services team at Nokia, focusing on mobile content development. • Spearheaded the establishment of early access programs for innovative technologies in the Nokia OVI Store. • Led outsourcing and acquisition initiatives for mobile applications across various Nokia platforms, enhancing service offerings. • Fostered strong relationships with major content developers in Scandinavia, driving collaboration and growth.

• Established and led the 3rd party publishing program for mobile games on the Nokia N-Gage platform in EMEA. • Recruited and managed a high-performing team dedicated to promoting major game developers. • Negotiated contracts and managed game development projects to ensure successful execution. • Developed and tracked go-to-market (GTM) strategies to enhance platform visibility and engagement.

• Spearheaded new technology and service development for the Forum Nokia Developer Program. • Managed early access programs for Nokia devices, enhancing developer engagement. • Sourced content, services, and applications for various internal and external projects.

• Co-founded C-Quest Partners Ltd, a boutique consulting firm specializing in wireless technologies and mobility. • Collaborated with major clients, including mobile phone manufacturers and hospitals, to deliver tailored consulting solutions. • Developed strategies for operators/MVNOs and restaurant chains to enhance their wireless technology applications. • Fostered a culture of innovation and excellence within a startup environment, focusing on client satisfaction and industry trends.

• Co-founded the Nokia Artus Developers Program to empower content and application developers using Wireless Data Service Systems (WDSS) technologies. • Spearheaded new technology and service development initiatives, enhancing market offerings. • Provided comprehensive support to the Sales team during the RFP/RFQ process, delivering tailored turnkey solutions for B2B clients.

• Served as a Product Specialist for NAMP, SMS, and WAP Gateways within Nokia Networks. • Provided sales support during RFQ and RFP processes, enhancing client engagement. • Delivered customer training and consultancy on mobile services, including SMS, WML, HTML, and JavaScript.

• Engaged in Sales and Marketing at If Insurance, contributing to the company's growth in the insurance sector. • Conducted research for my Master Thesis on CRM systems tailored for insurance companies, enhancing my analytical skills. • Developed strong communication and negotiation skills while interacting with clients and stakeholders.