Mihail Kolyvanov

- Managed advertising campaigns with a daily budget of over $5000+ on Facebook Ads. - Conducted data analysis to improve campaign efficiency and optimize results. - Increased ROI and overall traffic volume through strategic optimizations. Coordinated with designers to enhance ad creatives and achieve key performance targets. - Quickly adapted advertising strategies in response to platform algorithm changes and market conditions. - Mentored junior specialists, helping them develop skills in media buying and campaign management.

- Oversaw advertising campaigns in the iGaming with a daily spend exceeding $3000+ on Facebook Ads, including promotion efforts for Progressive Web Apps (PWA) and iOS applications. - Focused on driving premium traffic across Tier-1, Tier-2, and Tier-3 regions, crafting strategies that successfully increased traffic volume by 10 times within a six-month period. - Conducted comprehensive traffic analysis and pinpointed essential conversion channels through advanced tracking tools, significantly reducing CPA and improving ROI. - Effectively scaled campaigns, executing tailored strategies that optimized conversions and maximized revenue growth.

- Managed advertising campaigns in the Gambling vertical with a daily budget of over $1000+ on Facebook Ads platforms. - Specialized in acquiring high-quality traffic from Tier-2 and Tier-3 countries, optimizing ad campaigns to achieve maximum ROI. Conducted detailed traffic analysis and identified key conversion sources, significantly improving CPA metrics. - Developed and implemented scaling strategies for campaigns, resulting in increased overall traffic volume and revenue. Regularly performed A/B testing of ad creatives, audiences, and landing pages, enhancing campaign efficiency and reducing CPA. - Collaborated with creative and analytics teams to improve the quality of ad materials and achieve KPIs across various markets. - Monitored platform algorithm changes and adapted strategies to maintain stable performance while scaling campaigns.

- Managed advertising campaigns for Nutra and Dating verticals, targeting quality traffic from Tier-2 and Tier-3 countries. - Set up and optimized campaigns using the Keitaro tracker to monitor traffic and analyze performance in real-time. - Successfully developed strategies to reduce CPA and improve conversion rates, considering the specific characteristics of Tier-2 and Tier-3 audiences. - Conducted A/B testing of creatives and landing pages to maximize ROI for each vertical.