miguel tena

Product definition since MVP and subsequent evolution: design sprint, prototyping, validation of user flow, wireframes and UI. Non-technical QA Definition of user acquisition strategy and retention. ASO strategy, direct management of campaigns in Social ads (Facebook ads, Instagram ads, Twitter ads), SEM and email marketing. Analysis and experiments: definition of metrics and A / B tests to take the right way in product roadmap. Management of the marketing team: which includes communication management (media and social channels) and content creation.

Defining, developing and going to market of apps with an amazing team.

* Developing marketing strategy of TAPTAP at a national and international level. * Communicating our product level features to internal and external customers and partners. * Providing practical business insights and case studies for advertisers and agencies. * Ensuring sales teams are armed with product knowledge and relevant tools to do their job. * Giving support to our partners at a national and international level. * Key knowledge at TAPTAP: mobile advertising, programmatic environment, RTB, adtech in general and leadership.

* Apps for all screens, smartphones, tablets and Smart TV. * Helping brands to create, plan, develop and succeed with their mobile strategy. * Apps product management, product development, releasing and monetization. * Evaluate apps performance and measurement across all markets. * Key Knowledge at Pocket widget: PR, Social Media, mobile stores and platforms, adnetworks and analytical tools.

* Developing marketing plan and strategy of new releases department. Decisions involving price, product placement and promotion of the films. (Avatar, Black Swan, Team A, etc). * Managing display advertising campaigns, Facebook ads and Social Media presence. * Managing relationships with advertising and media agencies. Key Knowldedge at 20th Century Fox: Home Entertainment industry, social media, PR and POS, Spain media landscape.

* Giving support with the management of football players. * Presentations and reports for Adidas Global. Key Knowledge at Adidas: Sports marketing, fashion brands and sponsorship.

* Developing marketing strategy of TAPTAP at a national and international level. Marketing, PR and Social Media. * Analysis and optimization of mobile advertising campaigns across Sonata (TAPTAP’s DSP) for clients at national and international level. (Lenovo, Santander, Netflix, Mastercard, etc). * Providing practical business insights and case studies for advertisers and agencies. Key knowledge at TAPTAP: mobile advertising, programmatic environment, RTB, adtech in general and leadership.

Master patrocinado por la agencia de publicidad Tapsa, perteneciente al grupo WPP.