Miguel Diamond

As SEO Executive at Digital Hitmen, I lead the full SEO lifecycle for e-commerce and service brands, combining search expertise, content strategy, and advanced automation to drive measurable growth and innovation. • End-to-End SEO Management: Own the SEO cycle for multiple accounts, from technical audits and strategic roadmap to hands-on execution and reporting, across WooCommerce, Shopify, WordPress, and custom CMS. • Technical SEO & Site Architecture: Conduct detailed technical audits, covering crawlability, indexation, schema markup, canonical tags, pagination, robots.txt, sitemaps, and core web vitals. Deliver clear recommendations and work closely with developers on implementation. • On-Page & Content Optimisation: Lead content audits, keyword mapping, metadata and heading (H1–H3) optimisation, and internal linking for product, category, and brand pages. Enforce best-practice frameworks for scalable, high-converting content. • Structured Data & Schema: Develop and maintain schema (Product, FAQ, Breadcrumbs, Organization) to boost SERP visibility and rich results. • AI Automation & Scripting: Design and manage Python automation with OpenAI API and Google integrations to scale metadata, FAQs, alt text, and reporting, reducing manual workload. • AI Chatbot & Plugin Development: Lead the development of custom AI chatbots and support widgets. Build and maintain WordPress plugins for automated content workflows and integrated chat, ensuring conversion-focused user journeys. • Data Analysis & Reporting: Automate SEO performance reports using GA4, Google Search Console, Ahrefs, SEMrush, and custom scripts. Surface actionable insights and new growth opportunities. • Strategic Consulting: Advise clients on SEO, site migrations, UX, troubleshooting, and digital growth, backed by data and commercial priorities. • Collaboration & Project Management: Work with developers, content teams, and account managers to deliver seamless, high-impact projects.

Key responsibilities and achievements: • Led digital strategy, SEO/SEA, and performance marketing across all online channels for Super Bock’s direct-to-consumer and B2B e-commerce. • Managed large-scale e-commerce operations, including campaign planning, sales analysis, website optimisation, and channel integration. • Coordinated the digital migration of product catalogues and digital assets, including a major transition project for Garrafeira Tio Pepe (one of the Iberian Peninsula’s largest e-commerce migrations). • Oversaw technical and on-page SEO: conducted audits, developed keyword strategies, optimised product/category/brand content, and implemented structured data. • Collaborated with content, design, and dev teams to improve UX, conversion rates, and brand consistency across digital storefronts. • Managed digital performance analytics, reporting, and budget optimisation. • Launched and optimised digital campaigns (Google Ads, Meta Ads), email marketing automation, and retargeting flows. • Enhanced product listing quality, implemented A/B testing, and drove continuous site improvements based on analytics. • Coordinated cross-functional projects between marketing, logistics, and IT for integrated commercial campaigns.

Key Achievements & Scope: • Directed one of the largest e-commerce migrations in the Iberian Peninsula, moving over 18,000 products from a legacy closed CMS to WooCommerce with minimal downtime and no loss of organic traffic. • Delivered a full technical and on-page SEO overhaul: optimised all product, category, and brand pages for search performance and conversion, including implementation of advanced schema and structured data. • Audited and rebuilt information architecture, site navigation, and category structure to align with search intent, user experience, and best practices. • Led the development of automated scripts for bulk metadata, FAQ, and content enrichment—significantly improving efficiency and accuracy for a massive product catalogue. • Implemented and optimised core integrations for payment, logistics, and marketing automation to support commercial growth and operational stability. • Collaborated closely with developers, designers, and content teams to ensure all technical, UX, and branding objectives were delivered on schedule. • Provided ongoing consulting on digital marketing, SEO, and growth strategy to maintain top organic rankings and increase online revenue.

- Created and executed digital marketing strategies, including SEO, content marketing, and LinkedIn campaigns to enhance brand visibility and engagement. - Delivered actionable insights to drive traffic and optimize the digital presence of various startups.

- Managed digital marketing initiatives including increasing lead generation and enhancing brand presence. - Developed content strategies for social media and newsletters to engage with B2C & B2C effectively.

- Managed comprehensive digital marketing strategies, including SEO and e-commerce campaigns to drive growth for multiple clients. - Increased online visibility and customer engagement through targeted social media and digital ad campaigns.

- Designed and implemented a promotional campaign for the launch of a new experience at a renowned Latin American dance academy. - Managed social media content and email campaigns to drive awareness and bookings.

- Developed a sustainable marketing structure for a local business, focusing on environmental practices and long-term business growth. - Executed branding and content strategies to build an online presence and attract new customers.

Digital content planning and design, dedicated branding research and placement.