Miguel Giribet Giral
Co-CEO @ Platanomelón
About
Leader and executive specializing in transformation and strategic leadership within the retail sector, with over 15 years of experience managing large-scale, high-impact operations in national and international markets. As CEO of 𝗖𝗮𝘀𝗵 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗲𝗿𝘀 𝗦𝗽𝗮𝗶𝗻, I managed a €90M P&L. Through a profound cultural and business transformation, I increased EBITDA by 150% over five years. At companies like 𝗣𝗿𝗶𝘃𝗮𝗹𝗶𝗮 and 𝗦𝗶𝗲𝗺𝗲𝗻𝘀, I led multidisciplinary and multicultural teams across various countries and diverse business contexts, such as accelerated growth, post-merger integrations, and turnaround processes, achieving significant commercial and organizational goals. *️⃣ Core Competencies ▪️ Goal-oriented execution: A “hands-on” leader who ensures that things get done. ▪️Transformational leadership for high-performance teams: Creating corporate cultures based on purpose, innovation, and results, with a global and adaptive vision. ▪️Commercial development and international expansion: Successfully managing projects across Europe and Latin America, ensuring the achievement of strategic and commercial objectives. ▪️P&L management and operational efficiency: Solid experience overseeing P&Ls of up to €350M, maximizing margins, controlling costs, and engaging in all functional areas of operations. ▪️Digital transformation and omnichannel strategies: Expertise in integrating physical and online platforms to enhance customer experience and optimize results. *️⃣ Education and Certifications Industrial Engineer from the University of Navarra, specializing in Industrial Organization. Executive MBA from IESE Business School, enhancing my strategic vision in leadership and business management. Certified in Board of Directors and Corporate Governance by the Institute of Corporate Governance. *️⃣ Personal Commitment Committed to sustainable and conscious development in the retail sector, I combine my professional career with mentoring activities for entrepreneurs through Endeavor. Additionally, I participate in and invest in initiatives that promote the development of new talent and business models, contributing to an inclusive and socially responsible professional environment. *️⃣ Value Proposition My value lies in my ability to lead strategic transformations that generate sustainable growth and align operations with business objectives. With a focus on measurable results and a global perspective, I am ready to drive the success of expanding companies or multinational subsidiaries seeking to maximize their market impact and profitability.
Spain
Madrid
Retail
Board representation, High growth management, P&L Management, Retail Innovation, Mergers & Acquisitions (M&A), Multicultural Team Leadership, Leadership Development, International Business Development, Objectives and Key Results (OKRs), Strategic Planning and Execution, Digital Transformation and Omnichannel, Key Performance Indicators, Post-Merger Integration, Circular Economy Initiatives, Sustainability Leadership, Results Orientation, Talent Development, E-Commerce, Professional Relationship Management, Sustainability in Business
Experience

Mentor
Madrid Area, Spain
Evaluate, support and asses multiple entrepreneurs in their integration into the Endeavor community as well as in the growth of their ventures. My focus is on identifying high-potential ventures, providing strategic guidance, and leveraging my network to accelerate growth

Private Investor
Barcelona, Cataluña, España
Through Lanai I invest in early-stage startups , supporting visionary entrepreneurs in scaling their businesses. Lanai has a very hands-on approach, that helps founders navigate key challenges, from fundraising to go-to-market strategy.

Chief Executive Officer & Board Member
Marbella Area, Spain
Full P&L accountability for a €100M business and a team of 400+ employees across multiple locations. Led a company-wide cultural, operational, and business transformation, driving retail innovation and repositioning the business for long-term scalability and sustainability. Established a purpose-driven, results-oriented culture while optimizing operations and delivering measurable growth. ➡️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 🔹Developed and executed strategic plans aligned with business objectives and sustainability initiatives, as mandated by the Board of Directors. 🔹Built and led a high-performing leadership team aligned with company culture and strategy, fostering talent development. 🔹Oversaw operations, supply chain management, finance, HR, technology, and store network performance. 🔹Implemented digital innovation and omnichannel strategies to enhance customer experience and profitability. ➡️ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 🔹Increased group turnover by 10% from 2019 to 2024, swiftly recovering from the COVID crisis. 🔹Grew EBITDA from €2.2M (2019) to €6M (2024), improving store contribution from 5.2% to 13.2% through operational efficiencies. 🔹Launched a new store concept with +5pp higher profitability and a stronger market fit. 🔹Reduced voluntary turnover from 10% to 3% by embedding a sustainability-driven leadership approach and enhancing employee engagement. 🔹Integrated CRM systems, boosting customer loyalty by 20%.

General Manager & Vice-President International
Madrid Area, Spain
Held full P&L responsibility for a €350M business, leading a multidisciplinary team of 400+ across Europe, Latin America, and Asia. Focused on strategic planning and execution, initiating a turnaround process for the international business. ➡️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 🔹Designed and implemented commercial and operational strategies to improve performance. 🔹Collaborated with product, finance, and tech teams to align objectives and optimize processes. 🔹Led change management initiatives to enhance organizational agility and alignment. ➡️ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 🔹Laid the foundation for a successful turnaround strategy, improving operational efficiency and team alignment. 🔹Introduced scalable systems and processes to strengthen results-driven execution in complex environments.

Group Chief Commercial Officer
Barcelona Area, Spain
Led the post-merger integration of Privalia into Vente-Privee Group, overseeing strategic accounts and driving new business development in Southern Europe and Latin America while assured sustainable growth of core business. ➡️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 🔹Ensured business growth throughout the integration of Privalia & Vente-Privee. 🔹Led business and commercial M&A processes in markets with dual operations. 🔹Managed cross-border teams to ensure operational and strategic alignment. 🔹Developed strategies to expand the fashion and retail portfolio while optimizing profitability.

General Manager Spain
Barcelona Area, Spain
Led the company through a restructuring and "Back to Basics" plan, boosting top-line growth in a highly competitive fashion and retail market while reinforcing its market-leading position. ➡️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 Increased revenue and profitability to enhance company attractiveness for M&A purposes. Drove commercial effectiveness through innovative and measurable processes. ➡️ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 🔹Grew revenue from €77M (2012) to €110M (2015), achieving +43% growth. 🔹Turned around EBITDA from -€4M to +€7.5M in the first year, reaching €9.8M in 2015 through operational efficiencies, profitability-focused brand management, and financial discipline. 🔹Increased Privalia Spain’s market share from 32% to 40%, reinforcing its leadership position. 🔹Expanded the premium fashion brand portfolio by 35% and attracted key strategic brands. 🔹Introduced innovative training programs for top executives and middle managers.

Interim General Manager Italy
Privalia
Milan Area, Italy

General Manager Mexico
Mexico City Area, Mexico
Oversaw the rapid expansion of the Mexican business, driving revenue growth and operational excellence in a highly competitive market. ➡️ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 🔹Led the business expansion strategy, launching Privalia’s operations in Mexico from the ground up. 🔹Focused on commercial and sales management, supply chain optimization, and customer experience. 🔹Built a high-performance team and embedded the company culture to ensure a successful market entry. ➡️ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 🔹Scaled revenue from €2.5M to €25M within two years, achieving breakeven in year two—the fastest in Privalia's startup history. 🔹Achieved the highest customer satisfaction results across the Privalia Group. 🔹Established a robust operational framework that set benchmarks for other regions.

Manager 🔹Business Development Manager
Barcelona, Catalonia, Spain
Managed different international strategic projects for big clients such as VW-Group (definition of post-sales value maximizing strategy for VW Spain) or Stollwerck group (Acquisition and integration between 2 big industrial groups in the chocolote sector. Participated as well in the "Commercial" strategy of the consulting company and the acquisition of new customers.

Business Development Senior Manager🔹 Performance Excellence 🔹International Team Leadership
Barcelona Area, Spain
🔹Managed commercial activities for VW group customers, leading quotation processes for new vehicle components. 🔹Coordinated industrial and commercial activities to meet SOP dates and customer quality requirements. 🔹Oversaw a recurrent business size of 25M€/year for Siemens in Barcelona

International Project Manager
Frankfurt Am Main Area, Germany
🔹Coordinated new car-component industrialization in remote locations (Mexico, Spain, China) as the key point of contact between the project core team and production sites. 🔹Participated in project development and management dynamics, ensuring seamless communication and progress. 🔹Engaged in customer quality check-points and milestones, ensuring high standards and client satisfaction.
Miguel Giribet Giral's Contact Information
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