Miguel Chávez Tavera

Collaborated with Pal Zileri on a field project focused on strengthening client engagement and developing strategies to enhance the brand’s relationship with its most valuable customers. • Conducted analysis of the brand’s clienteling and CRM approach, identifying opportunities to better activate and retain VIC (Very Important Client) segments • Developed a strategic proposal to elevate the client experience through targeted initiatives and personalized engagement • Designed concepts for exclusive events and community-driven experiences aimed at reinforcing brand loyalty and long-term client value • Presented recommendations to brand representatives, integrating insights on luxury client behavior and experiential retail

Responsibilities: • Manage projects that can increase the institutional level for members of the educational community. • Plan the work method and the line of action to be taken to achieve the necessary objectives. • Categorize the projects according to the area and the impact they will have, as well as the level of resources that will be necessary to complete the project. • Monitor publications and impressions of advertising on social networks. • Evaluate metrics and the results of what is published on social networks, as well as the correct use of the content according to the established strategy. • Analyze current effective communication trends to make it easier to deliver messages at all levels of the organization. • Develop strategies to achieve the correct communication between the company's collaborators. Achievements: • Optimized time and resources, increasing productivity by 65% ​​and achieving objectives in a timely manner. • I coordinated a team where 5 areas participated, approximately 25 people, reporting to a main team of 5 people. • Contribute ideas for the monthly creation of attractive content adhering to the established guidelines and within the same conceptual line, managing to increase the traffic of our social networks by 45% per month, managing to attract more followers. • I learned to manage time and structure the organization of the monthly schedules and the order in which the content was going to be published, improving delivery time and efficiency for the production of said content, achieving weekly objectives. • Developed 5 proposals to improve both internal and external communication, of which 4 were successfully approved and worked on. • I identified needs in order to find 4 projects that could increase the added value within the company, having a successful result of a population increase of 10.52% per year.