mike gaines

Perform competitive research and analysis, and write reports on a contractual basis.

As the company’s first marketing professional, introduced sales and marketing discipline, which enabled the company’s transformation from a custom services business to a product manufacturer. Created and managed processes for whole product requirements definition, product launches, market research, promotion, public relations, marketing communications and event marketing. - Drove the productization of the company’s unique technology, enabling growth in annual revenues of more than 500% to $12 million over 4 years. - Identified the market opportunity for SS7 over IP very early, enabling the company to take a leadership role in the signaling gateway market. - Built and managed a team of four marketing specialists. - As a member of the senior management team, provided leadership and guidance during the company’s acquisition by a larger NASDAQ-listed public company and throughout the subsequent integration.

Responsible for establishing and managing partnerships with content, technology and services organizations whose offerings are complementary to our solutions.

Providing leadership and direction for the company's marketing team.

Responsible for the strategic planning, product marketing and product management for the Enterprise Archive Solution suite of products.

Focused on product definition, positioning, pricing strategy, release management, project management and sales support for the Fulcrum SearchServer product family, which generated over 50% of the company’s annual $60 million revenue. - Conducted an International price strategy review to support the company’s growing European contribution. - Led a ten person cross-functional project team, managing all aspects of product creation and delivery.

* As Canadian Sales Executive, responsible for generating revenue through software licensing to Canadian corporate and government accounts. * Top Canadian Sales Executive for two different quarters. * Closed substantial licensing deals with several large Canadian companies, including Corel, Cognos and Jetform.

* Served as a system engineer, providing proactive and comprehensive support to the sales team and ultimately earning the role of team leader. * Supported a wide range of International sales activities to help the company’s annual revenues grow from $2 million to over $40 million. * Provided management and direction for a team of five professionals. * Recipient of eight “Top Gun” awards for excellent performance.

After providing support for a variety of CAD/CAE workstations, earned a promotion to ASIC Design Engineer responsible for the design, test and documentation of custom silicon devices. - Successfully designed a state-of-the-art integrated circuit for use in the Mitel line of PBX products. - Performed technology research and analysis and wrote a detailed technical report making specific recommendations that culminated in a multi-million dollar CAD/CAE workstation purchase

As a senior manager with a team of two professionals, directed the identification and prioritization of market requirements and the establishment and management of key corporate partnerships. - Created the 2003/2004 corporate strategic plan spanning 4 distinct lines of business and encompassing over 30 products with revenue targets in excess of $100 million. - Created and maintained the 2002 signaling product strategic marketing plan, supporting and enabling over $10 million of revenue.

Focused on product marketing, including product definition, market segmentation, requirement analysis, pricing, positioning, message development and sales support. Additional leadership and management responsibilities for a team of five marketing professionals covering marketing communications, events and programs, public and media relations and electronic marketing. - Directed the successful launch of the company’s first product, achieving “product of the year” status with Internet Telephony magazine. - Developed the company’s first product and solution descriptions and pricing models. - Supported the sales team with training, presentations, collateral and market intelligence. - Delivered presentations, led panels and conducted briefings for media and analysts at numerous industry conferences and marketing events.

Halogen Software is recognized as a market leader by industry analysts and is strongly endorsed by the thousands of HR professionals who use their talent management solutions. The company offers a complete suite of web-based products that automate, simplify and integrate performance appraisals, 360 degree feedback, learning management, succession planning, compensation management, job descriptions and recruitment. Halogen's offering makes HR best-practices accessible to companies of all sizes and its healthcare, professional services, financial services, manufacturing, education, public sector, and hospitality specific suites meet the unique needs of these industries. Halogen is consistently recognized by the industry and its customers for its exceptional implementation and support services, and has won multiple awards for its corporate leadership and product innovation, including HR Technology Product of the Year.