Midiã Queiroz

- Development and execution of global marketing strategies for brands, with a focus on international expansion, competitive positioning, and sustainable growth; - Market analysis, portfolio management, product adaptation for different regions, launch planning, competitive intelligence, and alignment with sales teams and international distributors; - Brand introduction and building, strategic pricing, and management of multichannel campaigns aimed at increasing market share and profitability; - Development of marketing plans and management of budgets and investments in marketing content, initiatives, and campaigns. Translated with DeepL.com (free version)

- Coordination of the Super Premium Equilíbrio & Naturalis: food for dogs and cats in the clinical nutrition, maintenance food and natural food segments at a global level, with a Latam focus; - Management of a team (1 analyst, 1 assistant and 1 trainee) to support activities, defining scope, daily monitoring of demands and performance feedback; - Coordination of a relationship and reward program with opinion formers (KOLs) and prescribers with more than 5,000 subscribers in 6 months; - Structuring of market analysis and preparation of a short and long term business plan at a national and global level; - Development and implementation of marketing, social media and digital campaigns to sustain and grow sales and sell out of the brands; - Analysis, control of investments and financial return on marketing actions according to plan, and periodic reviews to implement improvements; - Development and updating of products, as well as their packaging and visual identity; - Support for the implementation of brand and product strategies for Europe and Asia (English); - Support for marketing actions and demand generation in the export segment with a focus on the following countries: Uruguay, Chile, Bolivia, Colombia, Paraguay, Panama, Costa Rica and Jamaica (Spanish).

- Planned the annual strategy and management of the cut paper portfolio: Chamex, Chamequinho, and HP; - Developed training programs for brand differentiation and strengthening, as well as team and partner qualification; - Developed market studies/benchmarking, launches, and portfolio improvement processes; - Managed budget and costs for activations and relationship/visibility events; - Conducted market research to understand customer needs and demands, as well as the competitive dynamics of the sector; - Analyzed competitors, identified gaps in the market, and evaluated trends that could affect product performance; - Developed marketing messages and product positioning. This involves communicating the benefits of the product in a clear and compelling way, differentiating it from the competition and highlighting its unique value to customers; - Coordinated marketing campaigns, including digital advertising, email marketing, and content marketing; - Made recommendations to adjust the marketing strategy and improve product performance over time.

Dermatology and Women's Health (25% of the company). Main brands: Suavicid, Allovita, Kelosil, Oncileg, Cleankinol, Neotricin, Celocort, Dermobene and Cenevit Tripla Ação, Repopil, Previane, Canderm and Megy. • Manage all marketing strategies, tactics, and budgets for the Dermo and Women’s Health categories, and as the main challenge is to expand the pipeline by launching news products using the most significant brands: Suavicid, Allovita and Kelosil, ensuring the optimization of hybrid strategies to products MIP and Rx Branded (prescription and cosmetic). • Build and direct annual strategy and tactical plans that drive growth and demand. • Engage with doctors and P&D team for increased collaboration among marketing and the field, resulting in effective and impactful initiatives that deploy the future portfolio opportunities. • Generate commercial strategy, media and communication, P&L, S&OP and the entire cycle of the products, driving demand planning and forecasting process to ensure sufficient supply of all portfolio products. • Collaborate with cross-functional teams to develop campaigns and other investments as JBP based on marketing analyses, opportunities and implementation of commercial actions. • Train team members and client’s team on products, positioning, strategies and resources available. • Engage with clients in negotiating retail media (CRM, digital, influencers and stores). • Successfully boosted Kelosil demand by repositioning and switching the go to marketing strategy, bringing new messages (features), price repositioning, improving profitability and substantial results curve change. • Promote the Cenevit Tripla Ação launch, extension of the vitamin C Cenevit, with the establish of the family price strategy and presented the event to the team (January/2023). • Coach self-development to the analyst, providing guidance, direction, and mentorship for both professional development opportunities and outcome-focused initiatives.

Main brands: Suavicid, Volig, Celerg, Oncileg, Expectamin, Allovita, Repopil e Previane (portfolio with more than 30 products) • Oversee the strategies to Rx Branded products, managing several Rx Brands in the portfolio: Celerg, Previane, Repopil, Oncileg e Expectamin and more than 30 other brands, repositioning or stablishing price, communication, prioritizing features and increasing the relevance to the portfolio. • Lead the launch cycle management for Volig (ondansetron) in January/2021, since the definition of the brand to the development of the package, price positioning, the presentation to the sales force, communication, and sales strategy. In the first years of sales, Volig was the 2º greater launch in the Brazilian pharmaceutical market. • Develop the Allovita’s (minoxidil) launch plan in August/2021. It was one of greatest branded launch in the Grupo NC, resulting in increased relevance of the products in the company. • Deliver products trainings, to present the concept and material to be shown to the clients, resulting in increased demand for the portfolio. • Management of campaigns and advertising materials on-line and offline. • Lead the development of several products and the process with a cross-functional team: P&D, doctors, PMO and advertising agency. • Coach 1 analyst.

Main brands: Suavicid, Ibuflex, Celerg, Oncileg, Expectamin, Repopil e Previane (portfolio with more than 30 products) • Support to the management of the brands. • Develop strategies to the portfolio products. • Analyze the market, players and consumer to diagnose commercial opportunities and the life cycle, also project sales and forecasting in a cross-team with S&OP. • Assist the team with communication tools, stores advertising materials, samples and gifts. • Organize and follow up the budget and trainings to the sales team. • Presentation to report strategies and results of the actions to c-level executive. • Diagnose the opportunity to redesign the Rx Branded portfolio, through new visual communication to each product (more than 20 between 2017 and 2020). • Co-worker in the construction and maintenance project of the online strategy for the Ibuflex product page (Instagram) in June/2020. • Collaborate with cross-functional teams as: P&D, regulatory affairs, PMO, S&OP, Supply, doctors, trade and sales force. • Oversee and manage the development of the apprentice’s performance.

• Engage with an IT cross-functional teams a system to manage the marketing relationship investments with the stakeholders: doctors, pharmacies, and patients. • Develop and implemented policies for marketing investments, internal procedures and reports, disclosures of ANVISA legislation and compliance in the company. • Successfully presented the results and potential for each action with the sales force team. • Follow up with the sales team activities, negotiations and presentations, to bring improvements to the process and presenting of results.

• Ensure the department budget through SAP ERP and assist the team with travels expenses and fleet management.

Conhecimento tático e estratégico em gestão de produtos. Capacidade de gerir produtos contemplando as etapas de desenvolvimento, lançamento e acompanhamento.

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