Michiyuki Yoneda

- Strategic planning and relationship building with key customers in the Greater Seattle Area - Support for Renesas' top of the line MCUs, sensors, wireless chips, PMICs, analog, etc.

- Consistent sales via WW sales execution of Moku devices to help with Series-B funding (~$1M in sales) - Support and maintain catalog partner relationship with Mouser: marketing content, pricing negotiations, training - Creation of core market customer NPI presentation for the Moku portfolio on Lock-in Amplifier technology in the optics and laser space

- Sales manager for high-profile PC manufacturer, supporting high-performance, ultra-low-power memories - Supported revenue stream of $520M in DRAM and NAND sales for major PC manufacturer and obtaining and maintaining 50% market share for DRAM and Flash memory

- Responsible for marketing Cypress’ flagship PSoC microcontroller (MCU) products for the Internet of Things (IoT) - This includes identifying key application targets, performing competitive analysis, and identifying key value propositions of Cypress’ PSoC MCU products - Responsible for Go-To-Market (GTM) strategy and launch of Cypress’ flagship PSoC MCUs - Architected a new method for Cypress to GTM with new products - Leveraged the JIVE platform to engage early with lead/target customers to generate product interest and create new opportunities in the form of an early access program - Introduced the concept of breaking down product launches into phases - Marketing collateral generation for Sales and Field Applications Engineer’s for PSoC MCUs - Responsible for managing and developing strategic alliances with key partners - Close working relationship with Cypress’ channel and distribution partners, which include Digi-key, Mouser, RS Components, Farnell, ARROW, and Future - Partnered with hardware vendors to create evaluation kits based on Cypress’ PSoC MCUs, such as MikroE, ARROW, Future, Sparkfun - Lead marketing effort to partner with RTOS and cloud service providers for PSoC MCUs, such as AWS, Microsoft Azure, Arm mbed - Support for major tradeshows such as Consumer Electronic Show (CES), Embedded World (EW), and Elektronica - Maintenance of MCU webpages on cypress.com

- Outbound marketing - Collateral Creation - Website updates for new and old products - Customer Workshop creation and support - New Product Introduction creation

- Provided technical support for key customer accounts using Cypress products - On site customer design support (debugging) for Cypress Products (CapSense, Touch screens, USB, PSoC MCUs) - Managed smartphones, printer, DSC/DVC projects for various consumer customers such as Fujitsu, Panasonic, Sony, Canon, Nikon, Epson, Sharp – generated over $10M in revenue - Worked with worldwide teams to solve customer problems - Provided technical support for key partners, such as Nissha, PED, JDI, Kyocera for Cypress’ touch sensing products - On-site support for manufacturing testing of touch panels - Development and design of touch panels - Demand creation activities to generate new opportunities and revenue in the form of roadmap and product updates - Close working relationship with Cypress distribution partners such as Macnica, FEI, TED, Hakuto - Managed local distributions team to sell/debug/develop projects using Cypress products

- Provided technical support for key customer accounts using Cypress products - On site customer design support (debugging) for Cypress Products (CapSense, Touch screens, USB, PSoC MCUs) - Managed smartphones, printer, DSC/DVC projects for various consumer customers such as Fujitsu, Panasonic, Sony, Canon, Nikon, Epson, Sharp – generated over $20M in revenue - Worked with worldwide teams to solve customer problems - Provided technical support for key partners, such as Nissha, PED, JDI for Cypress’ touch sensing products - On-site support for manufacturing testing of touch panels - Development and design of touch panels - Demand creation activities to generate new opportunities and revenue in the form of roadmap and product updates - Close working relationship with Cypress distribution partners such as Macnica, Tomen, Ryosan - Managed local distributions team to sell/debug/develop projects using Cypress products

- Sales/FAE support: developed demos for customers and Sales team and helped debug/resolve local customer projects brought by Sales/FAEs - Technical online support: helped debug and solve worldwide customer issues through online support - Mega Workshops: presented and trained engineers (+100 engineers) on Cypress products, specifically PSoC MCUs

- Provided technical support for key customer account using STMicroeletronics touch sensing products - On site customer support (debugging) - Tuning of touch systems - Demand creation activities to generate new opportunities and revenue